(Senior) User Researcher, Marketing
About the job
You will have impact and fun at work by doing:
- Work with projects to understand competitive trends and to help develop creative strategies that resonate with the target audience and help identify new opportunities in the competitive advertising landscape
- Work closely with User Acquisition and Creative teams to recommend and conduct various research and utilize findings to help inform creative direction
- Identify the psychological and cognitive levers that influence the effectiveness of mobile marketing campaigns
- Investigate, evaluate and recommend new research techniques, technologies, methodologies and process improvements
- Actively influence, prioritize and make recommendations based on findings to creative teams, game teams and studio management
- Deliver clear, actionable and compelling insights to the product and marketing teams
- Advocate research findings to stakeholders through written reports and oral presentations, all the way up to executive leadership
Experience and skills we are looking for:
- Have 3+ years of experience working in a research role in a business environment or a completed PhD from academia
- Experience doing research in an art/creative, advertising or gaming environment, preferably using user-centric methods
- Extensive knowledge and a broad range of skills in research design and qualitative and quantitative methods applied in a business environment. Some familiarity with SPSS/R/Python is required
- Ability to translate insights and findings into actionable improvements
- Demonstrated experience with helping organizations improve their research methods
- Excellent interpersonal communication in English, both written and verbal
- Experience in collaborating with cross-functional teams and ability to drive forward key insights/topics to company stakeholders
About The Company
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has eight game studios – one in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada). The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. Sega Europe Limited has acquired more than 90 percent of Rovio’s issued and outstanding shares and will delist the company from NASDAQ Helsinki stock exchange as soon as permitted under applicable laws.
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