Senior Vice President, Cross Segment Platforms

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

As the SVP, Cross Segment Platforms you’ll play a pivotal role in providing strategic leadership for the team. You’ll be responsible for nurturing strong client and agency relationships, driving organic growth, and ensuring the quality of work produced by cross-functional teams. This position requires a deep understanding of the campaign planning process, exceptional leadership skills, and the ability to foster a culture of innovation and excellence within the team.

You’ll manage, lead, and develop the internal Cross Segment Platforms experience of the client team and take an active hands-on role in leading the deployment of strategic plans. The SVP is also responsible for identifying organic growth for the agency.

The SVP, Cross Segment Platforms is a strong leader and relationship builder who provides strategic oversight to end-to-end media plans, innovative ideas, and marketplace solutions. This role offers a unique opportunity to lead with credibility and confidence, drive innovation, and shape the future of media thought leadership in a dynamic and fast-paced environment.

Responsibilities

Strategic Leadership

• Lead the planning process and integration across for each business need
• Direct and nurture the development, presentation, and maintenance of plans to build a competitive advantage including: insight development, innovation road maps, strategic initiatives, big but relevant ideas, updates, and point-of-views (POVs)
• Provide comprehensive thought leadership, challenging the team to deliver innovative solutions tailored to the client's needs
• Establish strong working relationships with client contacts and balance their expectations with agency goals
• Partner with internal teams to develop insights into brands
• Extensions through evaluations and recommendations of cross-platform concepts; high degree of partnership across various areas/teams requires open and flexible collaboration style
• Leads team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources
• Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
• Form collaborative unions with agency capabilities, partner agency teams, and third parties as necessary

Team Management and Development:

• Work with markets and regions as they develop the global story into their own local stories. You’ll be their key point of contact and support to help them with questions about their go to market stories.
• Lead and mentor cross-functional teams, fostering a culture of trust, inclusion, and respect
• Manage and work alongside VP on workstreams to co-manage and mentor a team with varying levels of experience
• Provide clear communication on business initiatives, ensure proper training on tools and processes, and participate in talent development efforts
• Ensure all projects adhere to quality standards, timelines, and budgets, managing client expectations effectively (as needed).

Domain Thought-Leadership & Industry Innovation:

• Be a recognized contributor/vocal in forums in your technical domain. Contribute to the company’s growth by developing case studies, white papers, and industry presentations highlighting success stories and innovative analytic approaches.

Audience Strategy:

• Define and oversee audience governance across paid platforms, ensuring clean handoffs and efficient data usage
• Regularly review emerging trends in privacy, identity, data clean rooms, CDPs, AI/ML-based segmentation, and channel innovation and develop POV's to educate the organization
• Serve as a leader with vision and provocateur for what’s next—bringing a strategic lens to emerging tech, new partners, and evolving audience behaviors.

Qualifications

• (15)+ years of digital media experience with progressive levels of responsibility and business acumen in marketing and communications, team management and P&L management.
• (12)+ years of experience in media planning/strategy with dynamic levels of responsibility
• (8)+ years of progressive global (DTC/Acquisition) experience driving (business goals) growth for (CPGs) with distributed global teams
• Excellent client service experience with proven ability to provide strategic media plans, innovate, and drive modern marketing solutions
• Deep experience across all media types (global, national, local, digital, direct, programmatic, shopper, etc.)
• Demonstrated critical thinking skill and exceptional problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
• Excellent communication, presentation, organizational, interpersonal and analytical skills – effectively presents formal POVs in a high-profile client facing role with senior clients internally and externally.
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Excellent leadership skills with ability to lead team to deliver high-quality results
• Computer Skills/Software Knowledge: Microsoft Suite, Tableau, R, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
• Mastery of the digital analytics space and has innovated to develop new opportunities
• Expertise with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers
• Expertise with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
• Deep knowledge of Identity Solution tools and platforms (e.g. Epsilon, Liveramp, Neustar, etc.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.