Social Media Specialist (Arabic & English)
Job Summary
Job Description
Binance, a global blockchain company, is seeking a Social Media Specialist for its Accelerator Program. This role focuses on managing and growing Binance MENAP social media accounts (X, Instagram, Telegram, YouTube, etc.) through strategic content planning, publishing, and real-time engagement. Responsibilities include creating content calendars, localizing global campaigns for Arabic-speaking audiences with accurate translation, collaborating with various teams for content execution, and providing social media coverage for events. The specialist will analyze performance metrics, optimize campaigns, and stay updated on crypto and social trends. The program is designed for early-career talent to gain immersive experience in Web3.
Must have:
- Manage and grow Binance MENAP social media accounts
- Create and execute social media content plans
- Localize global campaign narratives and content
- Collaborate with cross-functional teams for content
- Provide social media coverage for events
- Analyze performance metrics and provide insights
- Fluency in English and Arabic
- Fundamental understanding of the crypto market
- Experience in content production
- Strong copywriting skills in Arabic and English
- Minimum one internship in social media/digital marketing
Good to have:
- Remote and start-up experience is a plus.
4 skills required
Job Details
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
About Binance Accelerator Program
Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE .
Who may apply
Current university students and recent graduates.
Responsibilities:
- Manage and grow Binance MENAP social media accounts (X, Instagram, Telegram, YouTube, etc.) with a clear focus on strategic content planning, publishing, and real-time engagement.
- Create and execute social media content plans and monthly content calendars across platforms.
- Localize global campaign narratives and content to resonate with the Arabic-speaking audience — including cultural adaptation and accurate translation of copy.
- Work cross-functionally with design, content, product, marketing, and KOL teams to brief and execute social-first video and static content.
- Support in briefing processes for design and video production — including scripting, visual direction, and deliverable formats.
- Provide social media coverage for Binance MENA activations and events, including live stories, reels, and post-event recaps.
- Collaborate with global teams to amplify global campaigns across MENA channels.
- Schedule and manage content publishing using social media tools (e.g., Sprout, Emplifi, or native schedulers).
- Analyze performance metrics and provide actionable insights to optimize future campaigns.
- Stay plugged into the crypto space and social trends (especially Crypto Twitter, Telegram, and IG).
Requirements:
- Currently pursuing or graduated from Bachelors in Marketing or other relevant fields.
- Fluency in English and Arabic is required to be able to coordinate with overseas partners and stakeholders.
- Fundamental understanding of the crypto market, on-going trends and Binance’s product suite.
- Experience in content production, including briefing for video and design deliverables, event-based content creation, influencer collaborations, and community-led strategies.
- Strong copywriting skills in both Arabic and English
- Minimum at least one internship in social media, digital marketing, or content creation.
- Strong sense of ownership and responsibility, resistant to stress, self-motivated and results oriented.
- Remote and start-up experience is a plus.
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About The Company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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