Sr. Digital Marketing Operations Analyst

About the role and the team

Be part of the team, the leading company in the world of Spanish-language media and content. It has the most extensive library of its own content and is a leader in production capacity in the sector, which drives its digital streaming content, traditional television, and radio platforms.

We are a vibrant company with more than 10,000 collaborators in Mexico, Colombia, and the USA. We are united by a passion for entertainment, creativity, and great milestones. You will find a friendly and equitable environment to grow personally and professionally.

Join and be part of this great dynamic team!

The Digital area in an organization focuses on developing and executing digital strategies to drive the company's growth and competitiveness. This includes managing digital channels such as websites, social media, and mobile applications, as well as implementing emerging technologies and digital marketing solutions to improve customer experience and increase the brand's online presence.

About you:

A Sr. Digital Marketing Operations Analyst supervises and manages the daily operations of a company's digital channels, developing and executing digital marketing strategies, managing online advertising campaigns, and analyzing performance to optimize results. They coordinate with sales, marketing, and technology teams to ensure the integration and effectiveness of digital strategies, with the aim of maximizing the efficiency and profitability of digital channels.

Your day to day:

• Collect, process, and analyze data from digital audiences, web traffic, social media
• video streaming platforms.
• Prepare reports and dashboards for information extraction.
• Measure the performance of digital advertising campaigns and generate recommendations.
• Identify trends, patterns, and opportunities in digital content consumption.
• Support in preparing presentations with insights for commercial proposals.
• Collaborate with Sales and Marketing areas to integrate data into business strategies.

You must have:

• Knowledge of digital metrics (impressions, CTR, VTR, engagement rate, hours viewed, unique users).
• Ability to handle large volumes of data.
• Adaptability in dynamic environments.
• 3 years in digital data analysis.
• Completed Bachelor's degree in Marketing, Administration, Communication, Systems Engineering, Economics or related fields.
• English: Intermediate-Advanced.

Benefits:

We value the comprehensive well-being of our employees. We believe that a healthy balance between personal and professional life is fundamental to success. Therefore, we offer: Legal benefits and superior benefits that exceed legal requirements. Our goal is to create a work environment that fosters productivity, creativity, and personal and professional growth.

Our commitment to inclusion

Is an equal opportunity employer. All qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, age, or any other characteristic protected by law.

Is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.