Sr. Manager, AI-Enabled Content Strategy

Position Overview

Zelis is seeking a strategic and forward-thinking content marketer to lead the development of enterprise-level thought leadership content that drives Answer Engine Optimization (AEO) and brand awareness. This role is ideal for a content marketer who thrives in a fast-paced, collaborative environment and is passionate about storytelling, innovation, and impact.

You will be responsible for crafting and executing a content strategy that supports Zelis’ goals, producing high-impact thought leadership assets in partnership with internal subject matter experts and external vendors. You’ll also have input into how Zelis incorporates AI-enabled workflows into its content development process. You’ll also be a steward of the Zelis brand voice and values and a champion of modern content creation, especially through AI-powered tools.

THE EXPECTATIONS

• AEO content strategy: Define and implement a content strategy that improves visibility in answer engines (e.g., CoPilot, Google, ChatGPT), ensuring Zelis content is discoverable, authoritative and aligned with user intent.
• Thought leadership storyteller: Produce enterprise-level thought leadership content ─ white papers, blogs, reports, articles, and digital assets ─ leveraging AI tools, internal resources and external vendors.
• AI-augmented editorial judgment: Evaluate and refine AI-generated content for tone, accuracy and strategic alignment, knowing when human creativity must lead.
• Audience intelligence and personalization: Use behavioral insights, persona data and AI tools to tailor content to buying committees and customer journey stages.
• Omnichannel storytelling: Adapt content across formats and platforms using AI, including long-form, video and interactive experiences.
• Content operations and workflow design: Manage editorial calendars, governance frameworks, and scalable workflows that integrate internal and external contributors.
• Elevate key voices: Help ghostwrite narratives from subject matter experts that elevate Zelis’ leadership in the market.
• Strategic research and trendspotting: Identify emerging industry trends and translate research into compelling, forward-looking content.
• Performance optimization: Collaborate with cross-functional Marketing stakeholders to measure impact and refine content strategies based on data-driven insights.
• Ethical and inclusive storytelling: Ensure inclusive language, ethical sourcing, and diverse perspectives in all content.

ABOUT YOU

• Exceptional writing ability: Demonstrated excellence in crafting clear, engaging, and persuasive content across formats. Sharing writing samples is a requirement.
• AI proficiency: Hands-on experience with AI content creation, including AI content creation tools (e.g., Jasper, Writer, ChatGPT) and a strong understanding of their role in modern marketing.
• Emotional intelligence: Ability to build trust, navigate complex stakeholder relationships and lead with empathy.
• Growth mindset. Curiosity, resilience and a commitment to continuous learning and experimentation.
• Project Management: Skilled at managing multiple projects with tight deadlines and cross-functional dependencies.
• Education & Experience: Bachelor’s degree plus 8 years of experience, or Master’s degree plus 6 years of experience; public company experience is a plus.
• Industry Knowledge: Experience in healthcare and/or technology sectors preferred.
• Portfolio: A portfolio of work demonstrating thought leadership and storytelling capabilities is required.

Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.

Location and Workplace Flexibility

We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture, and all our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.

Base Salary Range

$95,000.00 - $127,000.00

At Zelis we are committed to providing fair and equitable compensation packages. The base salary range allows us to make an offer that considers multiple individualized factors, including experience, education, qualifications, as well as job-related and industry-related knowledge and skills, etc. Base pay is just one part of our Total Rewards package, which may also include discretionary bonus plans, commissions, or other incentives depending on the role.

Zelis’ full-time associates are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.

Equal Employment Opportunity

Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We welcome applicants from all backgrounds and encourage you to apply even if you don’t meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all.

Accessibility Support

We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com.

Disclaimer

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities, duties, and skills from time to time.