Sr. Manager - Integrated Marketing

We’re hiring a Senior Manager – Integrated Marketing with a strong focus on Account-Based Marketing (ABM) to drive growth within our highest-value accounts. In this role, you’ll design and execute strategic campaigns that fuel pipeline, accelerate deals, and expand customer relationships. You’ll work cross-functionally with sales, product marketing, and customer success to deliver targeted, revenue-impacting programs. This is a high-visibility role reporting to the Director of Integrated Marketing.

Key Responsibilities

• Define, orchestrate and report on the cross functional demand generation efforts for a defined segment and personas across their lifecycle stages.
• Align ABM initiatives, incorporating one-to-one, one-to-few, and one-to-many approaches with Sprinklr’s overarching business goals, focusing on high-value target accounts to drive pipeline growth, customer loyalty, and retention.
• Ability to develop account segmentation, tiering, and scalable campaign architectures that link enterprise themes to account with $1M+ ACV
• Partner with sales teams, customer success to define target accounts, craft personalized campaign tactics, and measure pipeline impact.
• Manage campaign timelines, assets, and execution across channels including social, email, digital, events, and direct mail.
• Champion the use of account-level insights, intent data, and predictive analytics to drive personalized engagement.
• Collaborate with product marketing, content, and digital teams to build compelling messaging and creative assets tailored to targeted accounts.
• Coordinate campaign execution with the rest of the marketing team to maintain consistency.

Requirements

• 8–10 years of experience in B2B marketing, with at least 5+ years in account-based marketing roles, within SaaS or tech.
• Experience in running ABM programs at global scale (multi-region enterprise accounts) tied to pipeline creation, acceleration, and deal expansion.
• Proven track record of planning and executing targeted account-based events including virtual tech. workshops/masterclasses, webinars, C-suite roundtables.
• Ability to craft tailored narratives for executive buyers (CIO/CTO, CMO, CCO).
• Demonstrated ability to co-create account plans and influence large, complex deal cycles.
• Experience using marketing automation, 6sense or similar ABM platforms.
• Strong analytical skills; comfortable with campaign data and reporting.
• Excellent project management and organizational skills with attention to detail.

Preferred Skills:

• Proven expertise in account-based marketing frameworks and demand generation strategies.
• Experience in vertical/industry ABM (e.g., FSI, Telco, Tech) and familiarity with the AI ecosystem.
• ITSMA certification or similar ABM certification desirable but not mandatory.
• Creative problem-solving skills and a strategic mindset.

Why You'll Love Sprinklr:

We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks and virtual fitness. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.

Warning about Recruiting Scams:

Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams.

If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.

Compensation Range

The base salary range for this role at minimum, midpoint and maximum is shown above. It is not typical for a candidate to be hired close to or at the maximum of the salary range. At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay also depends on the relative experience, knowledge, skills to our internal peers in the role. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan and/or equity plan, depending on role.

US-based Sprinklr employees are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.