Sr Marketing Associate

1 Month ago • All levels • Marketing

Job Summary

Job Description

The Marketing Associate will support marketing and sales initiatives by creating strategic content. This includes developing business case studies, sales presentations, and client communications. The role requires collaboration with sales, account management, and product teams to produce relevant marketing assets. Responsibilities involve crafting clear, benefit-driven content for product launches, upselling, and renewals, along with measuring content effectiveness.
Must have:
  • Develop and maintain case studies.
  • Create sales presentations.
  • Draft and manage client communications.
  • Collaborate with sales and product teams.

Job Details

The purpose of this role is to support the marketing team manager with presentation and content creation and enable the execution and delivery of the relevant marketing strategy.

Job Description:

We are seeking an experienced and detail-oriented Marketing Associate to support our marketing and sales initiatives through the development of strategic content. This role involves crafting compelling business case studies, sales / capability presentations, and client communications that clearly articulate the value of our solutions and drive business growth. This role will collaborate closely with both the sales and account management teams to ensure alignment and effectiveness in all client-facing materials.

 

Key Responsibilities:

  • Develop and maintain a library of case studies that highlight client success, ROI, and strategic impact 
  • Create high-impact sales presentations and pitch materials that are strategically aligned to business objectives.
  • Draft and manage client communications, including email campaigns, thought leadership content, webinars, workshops, ensuring brand consistency and clarity.
  • Collaborate cross-functionally with the sales, account management, and product teams to identify content needs and produce relevant marketing assets.
  • Translate complex service offerings into clear, benefit-driven content that supports the sales cycle and enhances customer understanding.
  • Assist in the development of marketing materials for product launches, upselling initiatives, and client renewals.
  • Measure the effectiveness of content through feedback loops and performance metrics, continuously refining materials for maximum impact.

Location:

DGS India - Mumbai - Goregaon Prism Tower

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent

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About The Company

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

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