PH Consumer Marketing Lead

Your Role:

Company Overview

Philips is a global leader in health technology, aiming to improve people's health and quality of life through innovative products and services. In the consumer goods division, we offer products that enrich daily life, such as electric toothbrushes, hair care products, and cooking appliances.

Job Summary

This position is a key role that leads Philips' marketing strategy team for consumer products (e.g., electric toothbrushes, shaver products, etc.) and contributes to brand growth and sales expansion in the Japanese market.

You will be responsible for creating long-term business value by providing and managing Superior Propositions or Superior Presence in the market for specific target segments (consumers/buyers and professionals) and companies.

This role aims to create demand and enhance brand power by utilizing consumer and market intelligence and insights.

You will primarily dedicate time to strategic marketing activities, introducing and adapting global integrated innovation and communication roadmaps to region-appropriate strategies, and guiding the localization of global content.

Main Job Responsibilities

As a Marketing Team Manager, you will primarily lead the following tasks:

• Formulation and execution of product innovation and communication strategies based on global strategies.
• Analysis of the consumer experience journey and setting marketing goals.
• Designing product value propositions in collaboration with R&D.
• Formulation of product portfolio strategy and pricing strategy, and ensuring financial sustainability.
• Maintaining consistency in brand positioning and visual identity.
• Localization of global strategies and local media response.
• Collection and utilization of consumer, market, and competitor insights.
• Analysis of market results and adjustment of marketing strategies.
• Execution of measures in collaboration with relevant internal departments.
• Formulation and execution of shopper marketing strategies.
• Management of advertising and promotion expenses (A&P) and formulation of business plans (optimal allocation by on-vs-off channel and media).
• Setting and measuring business KPIs and marketing KPIs for each campaign.
• Efficient and effective production of POP/catalogs and maximization of in-store deployment.
• Formulation of channel strategies and promotion of distribution by retailer in collaboration with the sales team.

Required Experience for this Position:

Experience

• Marketing and people management experience in the consumer goods (FMCG) industry or home appliance industry (managing product marketing, media marketing, trade shopper marketing).
• Practical experience in product launch, brand strategy, and consumer insight analysis.
• Experience working with global brands is welcome.

Skills

• Ability to formulate consumer and shopper-centric marketing strategies.
• Data analysis-based decision-making ability.
• Project management skills and cross-departmental coordination ability.
• Presentation and communication skills.
• Knowledge of digital marketing and e-commerce.

Language Skills

• Japanese: Native level.
• English: Business level (communication with global teams required).

Personal Attributes

• A leader with strong leadership in an environment with domestic and international counterparts.
• A person with strong consensus-building skills based on logical explanations.
• A person who values the consumer perspective and can drive innovation.
• A person who can autonomously perform tasks and achieve results by involving the team.
• A person who can flexibly adapt to change and has a positive attitude towards problem-solving.

Education

• University degree or higher.

Application Requirements:

• Contract Period: No fixed term.
• Probationary Period: Yes (generally 6 months from the date of joining).
• Job Description: (Immediately after hiring) As above (Scope of change) Duties determined by the company.
• Work Location: (Immediately after hiring) Head office (Azabudai Hills) (Scope of change) Work location determined by the company.
• Working Hours: 9:00-17:30, Break time: Generally 12:00-13:00.
• Work Style: Hybrid (3 days office attendance per week, up to 2 days remote work possible).
• Holidays: Every Saturday (scheduled holiday), Sunday (legal holiday), national holidays, New Year holidays (December 29 - January 4).
• Leave: Annual paid leave up to 20 days in the first year (20 days from 2nd to 5th year / 25 days from 6th year onwards), Care Leave (10 days per year), Sick Leave (up to 30 days per year), etc.
• Overtime Work: Yes.
• Salary: Base salary annual income 10 million JPY or more; considered based on experience.
• Bonus: Incentive 20%.
• Incentive paid annually in March. (Subject to change based on company performance, departmental performance, and individual evaluation).
• For those joining mid-year, daily pro-rata calculation applies for the target period.
• Allowances: Commuting allowance provided.
• Insurance: Social insurance (Employees' Pension Insurance, Health Insurance), Labor insurance (Employment Insurance, Workers' Accident Compensation Insurance).
• Retirement Benefit System: Two-tiered system of lump-sum retirement payment and defined contribution pension.
• Training System: Various online training, post-hire support training available.
• Internal Job Posting System: System in place to promote career changes within the company.
• Other: PhiliFlex points: 72,000 points (1 point = 1 yen).