Staff Technical Product Marketer

Nova Credit

7+ Years | New York, United States (Remote) | Full Time | 5 months ago

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Job Summary

Nova Credit is seeking a highly technical Staff Technical Product Marketer to bridge the gap between their credit infrastructure products and enterprise clients. This role involves building and owning the product narrative from scratch, translating complex analytics and credit technology into compelling stories for decision-makers in financial institutions. The marketer will dive deep into APIs, credit technology nuances, and data science white papers, crafting technical documentation and value propositions. Key responsibilities include collaborating with Product Management, Pre and Post-Sales, Design, Engineering, and Demand Generation Marketing teams for new feature launches and adoption. The role also involves developing product positioning and messaging, understanding customer needs, and driving the full product marketing cycle from strategy to go-to-market and long-term adoption. The ideal candidate will have a minimum of 7 years of product marketing experience, with a focus on translating technical B2B products into customer-facing narratives and building product marketing processes from scratch.

Must Have

Minimum 7 years of product marketing experience
Experience in B2B or B2B2C roles
Translate technical B2B products into customer-facing narratives
Bias for action and ability to break down ambiguous problems
Experience partnering with sales, solution engineering, and data science teams
Strong opinions on product marketing excellence
Experience building product marketing processes from scratch
Track record of quickly learning complex industries and translating technical concepts

Good to Have

Experience in startup or lean team environments
Experience in the credit risk space and consumer-permissioned data innovation

Perks & Benefits

Comprehensive and generously subsidized medical, dental, and vision insurance
Company-sponsored 401k plan
16-week parental leave of absence
Sick time off
Paid time off vacation
Professional development
Flexible PTO
Tenure rewards

Job Description

Nova Credit is a credit infrastructure and analytics company that enables businesses to grow responsibly through alternative credit data. As a Consumer Reporting Agency (CRA), Nova Credit leverages its unique data infrastructure, compliance framework, and credit expertise to help lenders fill critical gaps in traditional credit analytics. The company transforms the fragmented universe of consumer financial data into compliant, actionable risk insights through a comprehensive platform designed to increase conversion through expanded coverage, speed, and reliability. Leading organizations, including HSBC, RBC, SoFi, Scotiabank, Appfolio, and Yardi, work with Nova Credit to make smarter credit decisions through cash flow underwriting with Cash Atlas™, quickly verify income with Income Navigator, and reach new-to-country consumers with Credit Passport®. With over $100 million raised from Kleiner Perkins, General Catalyst, Index Ventures, Canapi Ventures, YCombinator, and First Round Capital, Nova Credit is revolutionizing the way lending is done. We were recently named in Forbes’ Fintech 50 in 2025 and Built In’s Best Places to Work, 2025.

As our founding Staff Technical Product Marketer, you'll be the bridge between our innovative credit infrastructure products and the enterprises that implement them.

We're seeking a highly technical independent contributor (IC4 or IC5 level) who would be excited to build and own our product narrative from the ground up. You'll need to translate complex analytics and credit technology into compelling stories that resonate with key decision-makers across the business, credit risk, and technology teams at financial institutions while establishing the foundation for how we communicate our products to the market.

This isn't your typical product marketing role. You'll dive deep into APIs, quickly learn the nuances of credit technology through collaboration with our team, explore data science white papers, and craft everything from technical documentation to high-level value propositions. We'll provide the industry context and credit expertise you need to succeed, while you bring the technical product marketing skills to translate complex concepts into compelling stories. As a key player on the Product Team, you'll have the autonomy to shape how some of the world's largest financial institutions understand and adopt our products.

Nova Credit offers a dynamic and inclusive work environment where you can meaningfully impact the lives of people historically excluded from the credit system. We value diversity, intellectual honesty, and innovation, and are committed to supporting our team members' professional growth and development. If you're passionate about leveraging technology to drive financial inclusion, we want to hear from you!

This is a full-time role reporting directly to the Head of Product. This role is remote-friendly, but candidates based in the New York City Metropolitan Area are strongly preferred.

WITHIN THE FIRST MONTH, YOU'LL

Learn and understand the strategy behind each of our products and how they all come together on Nova Credit’s Platform.
Collaborate with our Product Management, Pre and Post-Sales, Design, Engineering, and Demand Generation Marketing teams to launch new product features and drive adoption.
Work with Account Executives, Deployment Leads, Solutions Architects, and Growth Account Managers to effectively translate technical and analytical product features into compelling collateral and enablement documents.

WITHIN THE FIRST QUARTER, YOU'LL

Develop deep subject matter expertise with our entire suite of products across Nova Credit’s Platform.
Develop and refine the product positioning and messaging for at least one of our products, informed by user research, competitive research, and a strong understanding of the product functionality.

WITHIN THE FIRST YEAR, YOU'LL

Keep a pulse on our competitive landscape and understand our customers’ needs at a granular level to unearth the most critical pain points, ensuring these insights are reflected throughout all product marketing artifacts and campaigns.
Be an advocate of customer feedback and work collaboratively across Nova Credit’s internal functions to proactively adjust positioning throughout our channels.
Drive the full product marketing cycle, from partnering with product management on product strategy to building go-to-market strategies, creating major launch moments, and driving long-term adoption for our product platform.

EXAMPLE PROJECTS & DELIVERABLES

Translate analytical white papers and complex infrastructure upgrades into effective sales enablement material.
Building external-facing product feature collateral, such as battle cards, product newsletters, and social media or blog posts announcing new products/features.
Creating reusable company/product collateral, such as starter decks with approved data points and value props for Pre- and Post-Sales teams to modify as needed per customer.

YOUR SKILLSET

You have a minimum of 7 years of experience in product marketing, with at least 2 of those years in B2B or B2B2C roles.
You have the ability to translate highly technical B2B products into crisp customer-facing narratives for both non-technical and technical personas with a focus on driving product education and usage.
You have a bias toward action – even if the problem is ambiguous, you find ways to break it down into achievable milestones and work toward clarity.
You have experience partnering with B2B sales, solution engineering, and data science teams to build collateral that drives sales velocity and compels technical buyers to action.
You have strong opinions on excellence in product marketing, from campaigns to sales collateral. You independently drive asset creation while collaborating effectively with designers for final polish.
You have experience building product marketing processes and frameworks from scratch, ideally with proven success in startup environments or lean teams. You thrive in hands-on, autonomous roles.
You have a track record of quickly learning complex industries and translating technical concepts for diverse audiences. You're energized by the prospect of applying your product marketing expertise to the credit risk space and consumer-permissioned data innovation.

The above compensation range is for US-based candidates at the IC4 and IC5 levels and is dependent on individual experience, skills, education, location, and qualifications. We consider all elements of compensation to be a part of the value we provide to Novans. This may include base salary, equity grants, incentive compensation for eligible roles, professional development, flexible PTO, and tenure rewards. In the U.S., our benefits package includes comprehensive and generously subsidized medical, dental, and vision insurance options, along with a company-sponsored 401k plan, 16-week parental leave of absence, sick time off, and paid time off vacation.

Everyone is welcome at Nova Credit. We are an equal-opportunity employer where diversity and inclusion are central pillars of our company strategy. We seek applicants who understand, embrace, and thrive in a multicultural and globalized world. We do not discriminate on the basis of any protected class, including race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We do not consider criminal history until a conditional offer of employment has been made. We encourage all qualified candidates, including those with a criminal history, to apply.