Technical Writing Principal or Sr. Lead

About Salesforce

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Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Principal or Sr. Lead Technical Writer

Office hybrid in San Francisco or Seattle

The Content Experience (CX) team is seeking a Principal Content Strategist to drive and scale customer-facing content strategy across clouds with a focus on unifying the power of Industries, Revenue, and Apps functionality. In a time when the synthesis of Salesforce products and clouds has never been more important, we need a senior-level strategic thinker who intimately understands “the box,” but who is not at all afraid to think outside of it. The person in this role will be responsible for ensuring our customer-facing content is optimized, maintainable, and designed for the future of information discovery in the agentic era. Key areas of focus include content readiness for Generative AI and delivering integrated, scenario-based guidance grounded in business context and Jobs to Be Done (JTBD).

You’re a natural, hands-on leader who enjoys both executing and managing complex initiatives, while always maintaining a compassionate eye, ear, and heart for our end users. You’ll work with other leaders across the organization to develop and push key strategic projects over the finish line, leverage data and research to improve the ratings of our most-used content, and directly support product- and cloud-level content strategists. You’ll also serve as a mentor, architect, stakeholder influencer, and cross-organizational partner, on a team where every job is about winning together.

Required Skills and Experience

• Extensive content architecture expertise with experience defining and implementing overarching content strategies.
• Direct experience with complex, cross-cloud initiatives, such as planning, forecasting, or unifying application functionality.
• Experience leading the charge to leverage AI tools to define the future of content experiences and efficiency. Driving content readiness for GenAI models, including content optimization strategies and developing repeatable workflows for GenAI content.
• Demonstrated ability to drive large-scale strategic initiatives from research through implementation.
• Ability to create and implement project plans for large, time-sensitive, or legacy projects requiring deep product and audience expertise.
• Demonstrated skill in shifting content focus from product features to customer use cases and jobs to be done.
• Experience identifying content performance improvements through data analysis, usage metrics, and customer feedback.
• Confidence in leading collaborative discussions, asking tough questions, and influencing stakeholders across Product Management, Engineering, and UX teams to align on a unified content vision.
• Proven track record as a mentor and developmental editor, able to coach senior writers on best practices and content plans.

Desired Experience and Skills

• Deep Salesforce expertise (8+ years progressive experience) and familiarity with the Salesforce platform and ecosystem.
• Experience structuring content specifically for consumption and discovery using AI-powered search and conversational interfaces.
• Experience managing and maintaining an internal content strategy program, including support and training resources.
• Experience maintaining and updating content strategy guidelines and frameworks, including using customer journey maps and jobs to be done to guide content creation.
• Experience identifying visual improvements and working with graphics and video teams to enhance content quality and engagement.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $155,400 to $257,600.

For California-based roles, the base salary hiring range for this position is $169,600 to $281,100.