Field Marketing, Senior Manager

Salesforce is the #1 AI CRM, driving customer success. This Senior Lead, Global Campaigns & Integrated Marketing role defines and leads global campaign and content strategy for Salesforce’s Global Public Sector (GPS) business, covering Public Sector, Education, and Nonprofit. It's a strategy, orchestration, and enablement role, focusing on designing integrated, scalable campaigns aligned to public-serving organizations' needs, and empowering regional field marketing teams. The role involves global campaign frameworks, content journey architecture, audience strategy, and performance insights, collaborating with various marketing teams to ensure impactful campaigns across the GPS portfolio.

Must Have

• Own global campaign strategy and design for GPS business.
• Lead cross-functional campaign planning.
• Define campaign frameworks, messaging architecture, and channel intent.
• Design and maintain end-to-end content journeys.
• Serve as a strategic partner to regional GPS field marketing leads.
• Define global audience segmentation strategies.
• Own global campaign and content performance analysis.
• 10+ years of experience in global marketing, integrated campaigns, field marketing strategy, or demand generation in a complex B2B environment.
• Proven track record of setting global campaign strategy and enabling regional execution in a matrixed organization.
• Deep expertise in content journey design, persona-based marketing, and multi-channel campaign planning.
• Experience partnering with regional teams across AMER, EMEA, and ANZ.
• Strong analytical mindset with the ability to translate performance data into strategic recommendations.
• Exceptional stakeholder management skills and comfort leading through influence rather than direct authority.
• Excellent written and verbal communication skills.

Good to Have

• Experience marketing to public sector, education, nonprofit, or highly regulated industries.

Perks & Benefits

• Time off programs
• Medical insurance
• Dental insurance
• Vision insurance
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

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Salesforce’s Global Public Sector (GPS) business is seeking a Senior Lead, Global Campaigns & Integrated Marketing to define and lead the global campaign and content strategy across Public Sector, Education, and Nonprofit. This role is responsible for designing integrated, scalable campaigns that align to the unique needs of public-serving organizations while enabling regional field marketing teams to execute effectively in their markets.

This is a strategy, orchestration, and enablement role, not a regional execution role. You will own global campaign frameworks, content journey architecture, audience strategy, and performance insights—working closely with Product Marketing, Global Campaigns, Creative, Digital, and Regional Field Marketing leaders. Execution is delivered in partnership with regions; your role is to ensure campaigns are well-designed, regionally inclusive, and optimized for impact across the GPS portfolio.

Key Responsibilities

Global Campaign Strategy & Orchestration

• Own the global campaign strategy and design for the GPS business, spanning Public Sector, Education, and Nonprofit lines of business.
• Lead cross-functional campaign planning, aligning Global Campaigns, GPS Product Marketing, Creative, Digital, and Regional Field Marketing teams around a shared strategy and priorities.
• Define campaign frameworks, messaging architecture, and channel intent that scale globally while allowing for regional adaptation.
• Ensure all regions (AMER, EMEA, ANZ) are considered at campaign and content inception, incorporating regional perspectives and constraints early.

Content Journey Architecture (Public Sector, Education, Nonprofit)

• Design and maintain end-to-end content journeys by industry and line of business, aligned to personas and stages of the buyer journey.
• Align content themes and channel strategies across email, paid media, web, events, and digital experiences, enabling consistent regional execution.
• Identify gaps in content coverage and provide strategic recommendations for content investment and prioritization.
• Enable a global–local content exchange, ensuring:
• Global GPS content is built for localization and regional relevance
• High-performing regional content (e.g., trust, compliance, or mission-driven narratives) is elevated and shared globally
• Conduct regular content audits (minimum quarterly) to ensure journeys remain relevant, current, and effective.

Regional Enablement & Partnership

• Serve as a strategic partner to regional GPS field marketing leads, providing guidance, structure, and clarity to support execution in-market.
• Share newly developed campaign assets, creative, and copy frameworks across regions with clear positioning and usage guidance.
• Define and align global email nurture strategies across Public Sector, Education, and Nonprofit, while enabling regional adaptation.
• Collaborate with regional field marketing teams on quarterly paid media planning, including strategic briefs, audience priorities, and recommendations for incremental investment.
• Partner with the Global Integrated Campaigns (GIC) team (e.g., Vanessa Porter, Nubia Solomon) to support GPS localization needs, surfacing high-priority, globally relevant content for translation and adaptation.

Audience Strategy & Segmentation

• Define global audience segmentation strategies across key channels for the GPS business.
• Partner with regional field marketing teams to align segmentation and targeting to regional priorities, including:
• Target Account Lists (TALs) and ABM strategies for paid media
• Target contact strategies for email and nurture programs
• Ensure audience strategies are scalable, measurable, and aligned to GPS campaign objectives.

Performance, Insights & Optimization

• Own global campaign and content performance analysis across Public Sector, Education, and Nonprofit.
• Provide quarterly performance readouts and recommendations to inform campaign optimization and future investment decisions.
• Identify trends, best practices, and opportunities for optimization or reallocation across regions and lines of business.
• Use insights to continuously refine global campaign strategy, content journeys, and channel guidance.

Qualifications & Experience

• 10+ years of experience in global marketing, integrated campaigns, field marketing strategy, or demand generation in a complex B2B environment.
• Experience marketing to public sector, education, nonprofit, or highly regulated industries strongly preferred.
• Proven track record of setting global campaign strategy and enabling regional execution in a matrixed organization.
• Deep expertise in content journey design, persona-based marketing, and multi-channel campaign planning.
• Experience partnering with regional teams across AMER, EMEA, and ANZ.
• Strong analytical mindset with the ability to translate performance data into strategic recommendations.
• Exceptional stakeholder management skills and comfort leading through influence rather than direct authority.
• Excellent written and verbal communication skills.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $141,300 - $213,800 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $169,600 - $233,200 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.