iLottery Online Marketing Manager

Scientific Games is seeking a results-driven Marketing Manager to lead CRM and Promotions strategies. This role focuses on driving customer engagement, retention, and acquisition through lifecycle marketing programs and cross-channel promotional campaigns. The manager will build and deploy campaigns using CRM platforms like Optimove, analyze player data, and collaborate with data, creative, and product teams to optimize ROI and achieve measurable growth. The ideal candidate has a strong background in CRM strategy, promotional planning, and analytical expertise, thriving in a fast-paced environment.

Must Have

• Develop and implement CRM strategies for player segmentation, lifecycle marketing, and retention.
• Manage and optimize email marketing and mobile messaging campaigns.
• Build, schedule, and deploy campaigns through Optimove (or similar CRM platforms).
• Analyze player data and campaign performance to drive personalization and improve LTV and churn rate.
• Collaborate with data analysts to monitor CRM performance and generate actionable insights.
• Plan, execute, and monitor promotional campaigns across multiple channels (email, web, social media).
• Partner with creative, products, and analytics teams for impactful campaigns.
• Ensure campaigns align with business goals, brand guidelines, and customer expectations.
• Test and iterate promotional strategies using A/B testing.
• Bachelor’s degree in Marketing, Business, or related field or equivalent experience.
• Minimum 3 years of experience in CRM, affiliate marketing, and promotional management, preferably in e-commerce or digital industries.
• Strong analytical skills with proficiency in CRM tools (e.g., Optimove, Salesforce).
• Proven ability to manage budgets and measure ROI for campaigns and partnerships.
• Exceptional project management and organizational skills with attention to detail.
• Strong written and verbal communication skills, with experience in creating compelling marketing copy and promotional content.
• Ability to work cross-functionally in a collaborative environment.

Good to Have

• Experience in the online gaming (iGaming/iLottery) sector.
• Familiarity with marketing automation tools and analytics platforms like Google Analytics, Tableau, or Power BI.
• Knowledge of A/B testing tools and strategies.

Position Summary

We are seeking a results-driven and detail-oriented Marketing Manager to oversee and execute strategies across CRMand Promotions. This role plays a critical part in driving customer engagement, retention, and acquisition, while ensuring the seamless integration of marketing campaigns and partnerships. The ideal candidate thrives in a fast-paced environment and has a proven track record in CRM strategy, affiliate management, and promotional planning.

The Marketing Manager will lead the strategic planning and execution of marketing initiatives across CRMand Promotions to drive customer engagement, retention, and acquisition. This role is responsible for developing and optimizing lifecycle marketing programs and coordinating cross-channel promotional campaigns that align with business objectives and enhance brand performance.

Working collaboratively with data, creative, and product teams, the Marketing Manager will leverage analytics and insights to refine targeting, maximize ROI, and deliver measurable growth. The ideal candidate combines analytical expertise with creative strategy, ensuring cohesive, data-driven marketing execution that supports both customer satisfaction and revenue expansion.

This role is based in western Canada

JOB DUTIES

Customer Relationship Management (CRM):

• Develop and implement CRM strategies to optimize player segmentation, lifecycle marketing, and retention efforts.
• Manage and optimize email marketing and mobile messaging campaigns, ensuring alignment with overall marketing objectives.
• Build, schedule, and deploy campaigns through Optimove (or similar CRM platforms), ensuring timely and accurate execution.
• Analyze player data and campaign performance to drive personalization and improve key metrics such as customer lifetime value (LTV) and churn rate.
• Collaborate with internal and customer’s data analysts to monitor CRM performance and generate actionable insights.

Promotions and Campaign Management:

• Plan, execute, and monitor promotional campaigns across multiple channels, including email, web, and social media.
• Partner with creative, products, and analytics teams to deliver impactful campaigns that drive sales and engagement.
• Ensure campaigns are aligned with business goals, brand guidelines, and customer expectations.
• Tests and iterate promotional strategies to maximize effectiveness, utilizing A/B testing and other optimization techniques.

QUALIFICATIONS :

• Education: Bachelor’s degree in Marketing, Business, or a related field or equivalent experience
• Experience: Minimum of 3 years of experience in CRM, affiliate marketing, and promotional management, preferably in e-commerce or digital industries.
• Strong analytical skills with proficiency in CRM tools (e.g., Optimove, Salesforce)
• Proven ability to manage budgets and measure ROI for campaigns and partnerships.
• Exceptional project management and organizational skills with attention to detail.
• Strong written and verbal communication skills, with experience in creating compelling marketing copy and promotional content.
• Ability to work cross-functionally in a collaborative environment.
• Minimum 3 years of related experience

Additional qualifications (Asset) :

• Experience in the online gaming (iGaming/iLottery) sector is a plus.
• Familiarity with marketing automation tools and analytics platforms like Google Analytics, Tableau, or Power BI.
• Knowledge of A/B testing tools and strategies to optimize marketing efforts.

Scientific Games Corporation and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.