Tools and Automation Engineer

Analyze user needs and develop software solutions using computer science, engineering, and mathematical analysis principles. Responsible for customer relationship management (CRM) in Apple digital campaign analysis, including architecting and building new pipelines, and providing visualizations for campaign performance to WW marketing teams. Identify opportunities for improving campaign performance based on customer insights for Apple TV+. Publish and communicate campaign results with digestible insights to inform business on marketing strategy changes. Audit data or system quality through regular reporting of business indicators, automated monitoring systems, and Slack alerts. Ensure proper execution of Apple digital campaigns and monitoring by metadata-driven monitoring in Teradata or Snowflake to identify anomalies, which are then broadcasted via Slack alerts and emails. Create business requirements for campaign reporting tools like Tableau and in-house visualization platforms. Own and run campaign performance reporting, leading enhancement, prioritization, and development efforts in partnership with business and data engineering teams. Develop strategies to understand, model, and guide customer behavior for Apple products using visualization insights and timely monitoring. Develop prototypes of API-driven data pipelines and proof-of-concepts (POCs) to demonstrate new ideas and technologies for internal and external customers to solve business challenges.