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Trade Activation Manager

Washington, United States (On-site)

Trade Activation Manager

12 Hours ago • All levels • Marketing

About the job

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budget-management

Job Description

The Trade Activation Manager at Funko will develop and execute retail and trade marketing strategies in the USA, focusing on brands like Pop Vinyl, Bitty Pop!, and Loungefly. Responsibilities include managing in-store visibility, online merchandising, and collaborating with licensors to strengthen Funko's relationships with key retail partners. This role requires strong project management skills, a commercial mindset, and excellent communication abilities. The manager will work closely with the sales team to achieve strategic growth, launch new products, and create a comprehensive 12-month marketing plan. The position also involves budget management, exploring new retail partnerships, and coordinating with internal teams (digital, PR, creative) to ensure successful campaign execution.

Must have:

Excellent interpersonal and project management skills
Strong commercial mindset and ability to work cross-functionally
Proven ability to manage marketing budgets and campaigns
Experience in retail marketing and trade relations
Understanding of pop culture and strong communication skills

Perks:

Competitive compensation and benefits package
401(k) plan with matching contributions
Creative work environment with pop culture enthusiasts

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Description

Funko Overview

Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.

But what does Funko do?

Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of lenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.

The Trade Marketing Manager is a unique opportunity within the marketing team, to take ownership and develop retailer and trade relationships in USA across Pop Vinyl, Bitty Pop, Loungefly and Softlines. This role will help the Marketing team contribute to the implementation of brand, channel, and customer strategy. The role works across the organization with a variety of stakeholders (but hand in hand with dedicated Sales Managers based in region) to help achieve desired business results.

What You’ll Do

Manage the strategy and implementation of retail and trade marketing activity in USA. This includes the planning and execution of in-store visibility POS, online merchandising, licensor and trade marketing initiatives to strengthen Funko relationships with market-leading customers and reinforce our unique brand proposition.
Lead marketing activities for business priority brands such as Bitty Pop!, Loungefly, and product launches, to drive brand awareness, share of voice and ultimately sales in the region.
Work closely with the Sales team / Account Managers to deliver against strategic growth categories, new product launches and drive sales with key retail partners through the creation and implementation of a strategic 12-month plan and calendar.
Explore new retail partnerships to deliver growth in the USA market and actively seek marketing opportunities which includes but not exhaustive "shop In shops, FSDU's, CDU, POS”.
Ownership of allocated marketing budget for your region, making commercial decisions based on clear insight, forecasts, evaluation and analysis of prior campaigns.
Collaborate with Licensors:

o Including, but not limited to supporting new product launches, supporting special events, creating collaborative initiatives instore

o Leading and coordinating joint plans for key theatrical and AAA content releases

o Marketing activations made with commercial decisions

Coordinate and work closely with the Product and Marketing teams to obtain the required assets to execute marketing plans specific to local requirements.
Work alongside the Digital and PR team to ensure campaigns are relevant, timely and drive sales to support key product categories and drive sales to your retail partners.
Brief in and lead creatives to the design team for trade initiatives and ensure licensor approvals are recorded and met in a timely fashion.
Attend and support key trade shows in the US.
Promote the branding guidelines that are adhered to across Funko, internally and externally.
Participate in cross-department brainstorms and creative sessions.

What You’ll Bring

Excellent interpersonal skills to build strong relationships with the various teams internally and with external retail and licensor partners
Proven and strong project management skills
Personable and pro-active with a flexible and adaptable can-do approach with the ability to work cross functionally
Ability to work on own initiative and think outside the box
Commercial mindset
Excellent written and verbal skills
Good understanding of marketing principles
High attention to detail
Ability to recognize demand levels and prioritise accordingly
Effective time management
Understanding or interest in pop culture is a must!
Excellent knowledge of MS Office and other relevant programs

Salary Information

The base salary range for this position in the selected city is $73,000 – 92,000.Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives.

What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Work Environment

The noise level in the work environment is usually moderate. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

This position is based in Everett, WA

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

View Full Job Description

$73.0K - $92.0K/yr (Outscal est.)

$82.5K/yr avg.

Washington, United States

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