UA Creative Planner (Europe and America SLG)

Responsible for creating and managing overseas game user acquisition ad creatives, including copywriting, script, and storyboard design. This role involves overseeing the entire production process, ensuring quality and timely delivery, and being accountable for ad performance. The candidate will also monitor industry trends, competitor activities, and user preferences to continuously refine creative strategies.

Must Have

• Bachelor's degree or above
• Solid design skills and excellent aesthetic standards
• 2+ years of relevant work experience
• Advertising communication mindset
• Familiarity with digital communication environment and popular trends
• Excellent expression skills and a desire to learn
• Ability to collaborate across departments and communicate effectively with suppliers

Good to Have

• Majors in art, advertising, creativity
• Familiarity with production software like Premiere Pro, After Effects, Photoshop, UE, MAYA
• Heavy game player

Job Description

1. Responsible for the creative content of overseas game user acquisition advertisements, including but not limited to copywriting, script design, storyboard design, etc., to ensure the quality and effectiveness of advertising creatives.

2. Responsible for following up the entire process of advertising creative production, including but not limited to writing requirement documents, providing effective feedback, controlling the quality of finished product delivery, etc., to ensure that creatives are completed on time and with quality, and be responsible for the final results of the advertisement.

3. Pay attention to emerging industry trends, competitor dynamics, and user preferences, combine product features, and update and iterate creative ideas and output strategies.

Job Requirements

1. Bachelor's degree or above, with solid design skills and excellent aesthetic standards. Majors in art, advertising, creativity, etc., are preferred.

2. 2 years or more of relevant work experience, with an advertising communication mindset, familiar with the digital communication environment, and understanding of popular trends.

3. Excellent expression skills and a desire to learn, with the ability to collaborate across departments and communicate effectively with suppliers.

4. Familiarity with various production software (Premiere Pro, After Effects, Photoshop, UE, MAYA, etc.) is a plus.

5. Heavy game player.