UA Manager

4 Months ago • 3 Years + • Marketing

Job Summary

Job Description

Gameplay Galaxy seeks a UA Manager to drive user acquisition for their Web3 F2P mobile game. Responsibilities include developing and executing comprehensive UA campaigns across various channels (Facebook Ads, TikTok, Reddit, Google Ads), creating long-term UA strategies aligned with marketing objectives, collaborating with cross-functional teams, analyzing campaign performance, managing budgets, staying updated on industry trends, conducting A/B testing, reporting on KPIs, and fostering relationships with external partners. The ideal candidate will have at least 3 years of hands-on experience in mobile gaming performance marketing, expertise in paid acquisition and ROAS strategies, and familiarity with UA platforms and MMPs. Experience in influencer marketing and ASO is also required.
Must have:
  • 3+ years mobile gaming performance marketing experience
  • Expertise in paid acquisition & ROAS strategies
  • Familiarity with UA platforms (Facebook Ads, TikTok, Google Ads)
  • Experience with MMPs (e.g., Appsflyer)
  • Strong analytical skills and A/B testing experience
  • Influencer marketing and ASO experience
Perks:
  • 100% remote work
  • Unlimited holidays and sick days
  • Impactful role on a promising game
  • Comfortable work schedule and stable workload
  • Support for professional development
  • Competitive salary and equity options

Job Details

UA Manager

Department: Marketing

Employment Type: Full Time

Location: Remote



Description

We are looking for a talented and experienced UA Manager to drive user acquisition for the most promising F2P mobile game in the Web3 gaming space. We’re seeking someone passionate, with a strong background in UA campaign management that can turn great mobile games into global hits.


All the responsibilities we'll trust you with:

  • You'll develop and execute comprehensive user acquisition campaigns and strategies for our games, navigating diverse mobile channels like Facebook Ads, TikTok, Reddit, Google Ads and more.
  • You'll develop long-term UA strategies, aligning them with our overall marketing objectives and game development roadmap.
  • You'll collaborate with cross-functional teams to define target audiences and optimise acquisition channels.
  • You'll analyze campaign performance and user behavior data to identify trends, patterns, and insights for refining acquisition campaigns.
  • You'll manage budgets effectively, ensuring optimal return on investment (ROI) for all user acquisition efforts.
  • You'll stay abreast of industry trends and emerging technologies to enhance UA tactics and stay ahead in the competitive gaming landscape.
  • You'll conduct A/B testing and other experimentation methods to refine and optimize creatives, messaging, and campaign performance.
  • You'll work closely with the analytics team to establish key performance indicators (KPIs) and regularly report on the success of user acquisition campaigns.
  • You'll foster relationships with external partners, influencers, and platforms to amplify UA efforts and reach a broader gaming audience.
  • You’ll shape the creative landscape by developing briefs for new ad creatives and overseeing the production of engaging marketing material.
  • You’ll manage relationships with partners, ensuring smooth communication and reporting while spearheading UA campaigns for our games.

What you'll bring to the team:

  • At least 3 years of hands-on experience in performance marketing in mobile gaming.
  • Proven expertise in paid acquisition with a successful track record of implementing ROAS strategies.
  • Familiarity with user acquisition platforms (Facebook Ads, TikTok, Google Ads) and Mobile Measurement Partners (e.g., Appsflyer).
  • Strong understanding of experimentation methodologies and processes.
  • Experience in influencer marketing and App Store Optimization (ASO).
  • Proven track record of implementing innovative organic and viral tactics.
  • Fluent in English, with excellent written and verbal communication skills.
  • Highly organized and detail oriented with an exceptional sense of accountability.

Why you'll love working with us:

  • We’re 100% remote, work wherever you want forever!
  • We offer unlimited holidays and sick days. Take as much time off as you need, to spend time with your family and friends or just because you feel like playing games all day. We trust our team and want to offer a modern work life balance that allows you to thrive both at work and in your personal life.
  • You’ll be able to make an impact, to work closely with the rest of the team and its leads to work on one of the most promising upcoming games in the mobile gaming industry and the Web3 space.
  • You’ll have a comfortable work schedule and stable workload. With a variety of tasks that will allow your constant professional development.
  • We want our team to grow personally and professionally and support learning opportunities, especially with a focus around new AI tools and methods.
  • We have a culture that puts our people first. We believe in open communication, creativity and the value of unique contributions from everyone in the team.
  • We offer a competitive salary in addition to equity option plans.

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About The Company

We are building the first Web3 competitive games decentralised ecosystem. Gameplay Galaxy is the team behind Trial Xtreme, one of the world’s leading bike racing mobile games, with more than 250,000,000 downloads! We’re now ready to take it to the next level following the natural gaming evolution and embracing concepts from Web3, Esport and the fast-growing world of UGC with our new game Trial Xtreme Freedom! We are optimizing our games and ecosystem with new innovative gaming concepts, capabilities and ground breaking technologies to create and build massive gaming projects that will become the natural space for our players, competitive gamers and guilds of players, supported by the biggest brands and sport names from all over the world.

United Kingdom (Remote)

United Kingdom (Remote)

British Virgin Islands (Remote)

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