UA Manager (Remote)
Job Summary
Job Description
- Plan, execute, and optimize paid UA campaigns across various ad networks.
- Develop and manage budgets to maximize ROAS.
- Analyze deep-funnel metrics and adjust strategy based on value generation.
- Run sophisticated creative testing and iterate on high-performing ad types.
- Build robust attribution models and cohort analyses using AppsFlyer or Adjust.
- Collaborate with product teams on monetization strategies and LTV-boosting features.
- Report weekly on spend, performance, forecast accuracy, and efficiency.
- Experience with Facebook Instant Games and optimizing HTML5 campaigns.
- Background in game monetization (e.g., IAP, rewarded ads) and live ops.
- Ability to brief and evaluate creative teams with performance-first instincts.
- Passion for casual gaming and interest in behavioral psychology for player acquisition.
- Competitive salary + equity.
- High ownership role focused on scaling games profitably.
- Remote-first culture with flexible hours.
- Work with a sharp, driven team that values experimentation and results.
- Access to real-time data, automation tools, and budget autonomy to execute fast.
6 skills required
Job Details
About the job UA Manager (Remote)
Role Overview
We're looking for a performance-driven User Acquisition Manager with a sharp focus on ROAS optimization to lead paid growth across Android, iOS, and Facebook Instant Games. You'll own campaign strategy, execution, and optimization across multiple channels ensuring that every dollar spent translates into measurable revenue.
This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.
Key Responsibilities
- Plan, execute, and continuously optimize paid UA campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin and other high-performance ad networks.
- Develop and manage budgets with the goal of maximizing ROAS, not just installs or CTR.
- Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
- Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
- Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
- Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
- Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.
Requirements
- 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
- Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
- Track record of scaling UA with positive unit economics
- Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
- Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
- Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
- Strong sense of creative testing strategy and knowledge of what works in casual game ads.
Bonus Points
- Experience with Facebook Instant Games and optimizing HTML5 campaigns.
- Background in game monetization (e.g., IAP, rewarded ads) and live ops.
- Ability to brief and evaluate creative teams with performance-first instincts.
- Passion for casual gaming and interest in behavioral psychology for player acquisition.
What We Offer
- Competitive salary + equity.
- High ownership role focused on scaling games profitably.
- Remote-first culture with flexible hours.
- Work with a sharp, driven team that values experimentation and results.
- Access to real-time data, automation tools, and budget autonomy to execute fast.
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About The Company
In a world where you are always on the go, where now is the new old, where time is money, and where people are power, and where every task you tick is magically replaced by another one...what do you do?
For starters, there is coffee. Playdawn comes next, a close next.
At Playdawn, we have an expert team that can bring in the best talents quickly, and can streamline HR and admin activities. This will make it easy for you to keep your eye on the ball. We specialize in start-ups and small-sized companies in all domains, and gaming and animation companies of any size.
We understand your world. We have lived in it. We know the rigorous demands of running a company. It can be tough when the management and key players are pulled in different directions – all of which can make or break the company.
We know the heart of companies – great people, a motivated work culture, and seamless people management policies and activities. We get the dynamic nature of the industry and the speed at which a startup or a game development company moves, and we are right there with it!
What’s our secret sauce?
We know our business and understand yours.
We know people.
We know the game, DoTA included.
We play it right.
That's us, the team at Playdawn, the one-stop shop for recruitment and people management solutions.
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