UI / UX Designer
Job Summary
Job Description
- 1 shipped Game title or 2-3 shipped Apps (ideally Western women-targeted)
- Portfolio of polished, on-trend mobile game interfaces, icons, HUDs
- Proficiency in Adobe Suite (PS, IL, Sketch), Figma
- Demonstrated use of Gen-AI tools (Midjourney, PS GenAI, ChatGPT)
- Understanding of Western audience preferences (color, composition, humor)
- Clear communication and ability to advocate for UX decisions
- Comfortable with research, wireframing, visual design, light animation, and dev hand-off
- Hands-on UI/UX work on 1 shipped F2P title
- Experience thriving in ambiguous and rapidly pivoting startup environments
- Degree in Design, HCI, Fine Arts, or similar
- Experience with After Effects / Lottie, Spine-2D, Unity 3D
- Ability to interpret A/B dashboards and retention funnels for UI iterations
- Comfortable creating concept art and working in Photoshop
11 skills required
Job Details
UI / UX Designer
Responsibilities:
- We are looking for the visionary who will turn raw concepts into irresistibly polished player journeys. As our UI/UX Designer, you'll dissect the markets best, harness AI to accelerate ideation, and craft juicy, on-trend interfaces that captivate Western casual audiences. From building a cohesive design system to prototyping fresh event flows, you'll own every pixel that shapes how millions experience our games driving both delight and revenue in a fast-moving,startup-style environment.
Core Responsibilities
Event & Feature UX Draft end-to-end flows for live-ops screens,
offers, and new mechanics; produce rapid wireframe alternatives.
Visual Design & Art Production Create highly aesthetic casual-game UI
assets; leverage AI for quick iterations; build final layouts in Figma
and export dev-ready atlases while keeping reusability in mind. <<This
will be where a major part of your time will be dedicated to>>
Design-System Ownership Define and maintain cohesive colour,
typography, dialog, and button kits; manage components in a shared Figma
library.
Competitive Teardowns Deconstruct reference titles and catalogue
flows, screens, and event structures in Figma / Notion.
Juice & Motion Specify micro-interactions, UI Vfx & collaborate with
animators to implement.
Cross-functional Communication & implementation Write lean specs;
optimise sprite sheets / atlases for memory and APK size; work closely
with engineers on integration. Convince & influence timebound outcomes
User-Centred Iteration Conduct & Review play-test videos and
soft-launch data; prototype quick fixes in Figma or Unity; champion
accessibility basics.
AI-Driven Workflows - Use of latest AI workflows for asset produtcion
Must-Have Experience & Skills
Hands-on UI/UX work on 1 shipped Game title or 2-3 shipped Apps
(ideally western women-targeted).
UI Art chops Portfolio of polished, on-trend mobile game interfaces,
icons, HUDs.
Tools Proficiency - Adobe Suite (PS, IL, Sketch), Figma
AI-first mindset Demonstrated use of Gen-AI tools (Midjourney, PS
GenAI, ChatGPT)& eagerness to master new workflows.
Western-audience sensibility Grasp of colour, composition, humour, and
cultural cues that resonate in North America & Europe.
Clear communicator & team advocate Able to pitch, defend, and
(politely) push back on UX decisions.
Multi-hatter mentality Comfortable shifting between research,
wireframing, visual design, light animation, writing specs and dev
hand-off.
About You: Bonus points for each of these
1. Free-to-Play pedigree Hands-on UI/UX work on 1 shipped F2P title
2. Startup track record Thrives amid ambiguity and rapid pivots.
3. Strong academic foundation Degree in Design, HCI, Fine Arts, or
similar.
4. Toolbelt extras After Effects / Lottie, Spine-2D, Unity 3d
5. Data fluency Reads A/B dashboards and retention funnels to steer UI
iterations.
6. Concept Art Abilities- Comfortable with making concept art and working on
photoshop
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About The Company
In a world where you are always on the go, where now is the new old, where time is money, and where people are power, and where every task you tick is magically replaced by another one...what do you do?
For starters, there is coffee. Playdawn comes next, a close next.
At Playdawn, we have an expert team that can bring in the best talents quickly, and can streamline HR and admin activities. This will make it easy for you to keep your eye on the ball. We specialize in start-ups and small-sized companies in all domains, and gaming and animation companies of any size.
We understand your world. We have lived in it. We know the rigorous demands of running a company. It can be tough when the management and key players are pulled in different directions – all of which can make or break the company.
We know the heart of companies – great people, a motivated work culture, and seamless people management policies and activities. We get the dynamic nature of the industry and the speed at which a startup or a game development company moves, and we are right there with it!
What’s our secret sauce?
We know our business and understand yours.
We know people.
We know the game, DoTA included.
We play it right.
That's us, the team at Playdawn, the one-stop shop for recruitment and people management solutions.
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