User Acquisition Manager (R&D)

3 Weeks ago • 2 Years + • Marketing

Job Summary

Job Description

Joyteractive seeks a User Acquisition Manager to join their R&D team. This role demands full ownership of the user acquisition lifecycle, from campaign ideation and execution to performance analysis and optimization. The ideal candidate will employ a data-driven approach, collaborating with creative producers and game designers to develop and refine innovative marketing concepts. Responsibilities include daily campaign analysis, audience research, brainstorming sessions, and presenting research findings. The role requires experience with Meta Ads and a strong understanding of mobile game UA funnels and performance indicators.
Must have:
  • 2+ years User Acquisition in mobile games
  • Expert in Meta Ads & hands-on experience
  • Deep understanding of UA funnels & KPIs
  • Exceptional research & analytical skills
  • Data-driven decision making
Perks:
  • 18 business days compensated leave
  • 8 paid personal days (increasing annually)
  • Flexible public holiday policy
  • Training & growth budget
  • 100% sick leave compensation
  • Remote work
  • Equipment wear and tear reimbursement

Job Details

🚀 We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 80+ rock star professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles!

🔝 Our leader is Cryptogram: Word Brain Puzzle - #3 spot among all iOS/Android word games in the US.

We are looking for a User Acquisition Manager to become the key marketing owner within our R&D team. In this role, you will have full control over the entire UA cycle—from testing hypotheses and launching campaigns to analyzing and optimizing them. If you are passionate about data-driven marketing and want to influence the growth of new games from the ground up, join us!

What are you working on?

  • Genres: Puzzle, Casual

  • Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

  • Take full ownership of user acquisition within the R&D team, managing everything from campaign launches and day-to-day execution to performance assessment and ongoing optimization.

  • Use a data-driven approach to analyze campaigns, funnels and creatives daily, establishing clear “rules of engagement” for advertising strategies.

  • Collaborate with Creative Producers and Game Designers to generate and refine innovative concepts.

  • Perform thorough audience research from a performance marketing perspective, examining demographics, interests, behaviors, and pain points.

  • Lead brainstorming sessions and develop marketing hypotheses.

What kind of professional are we looking for?

  • Experience in User Acquisition in mobile games  2 years +

  • Comprehensive knowledge of Meta Ads complemented by practical, hands-on experience

  • Confident knowledge of the funnel and performance indicators in UA

  • Exceptional research abilities, including audience segmentation, competitor analysis, and exploring performance marketing channels

  • Proficiency in presenting research insights and proposals in a clear, persuasive manner

  • Reliance on data-driven methodologies and analytical thinking

What are the conditions and bonuses?

  • 🌴 18 business days of compensated day-offs

  • 8 paid Personal Days a year + 1 day is added every year

  • 👉 Flexible Public Holidays policy

  • 🎓 Individual budget for training and growth

  • ❤️‍🩹 100% Sick Leave compensation

  • 💻 Payment for wear and tear on equipment while using a personal computer

  • 🌐 Remote work

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About The Company

At Joyteractive, our mission is to create captivating projects that unlock the potential of intellectual entertainment! Our values are centered around our talented specialists. And we're proud to announce that our project, Cryptogram: Word Brain Puzzle, has claimed the top spot in the charts. We believe this is just the beginning, and we invite you to join us on this exciting journey! 💡🎮 

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