Verafin – Marketing Manager – Existing Business

Are you ready to be part of a dynamic and innovative company that's revolutionizing Financial Crime Management? At Nasdaq Verafin, we're not just industry leaders; we're trailblazers in providing cutting-edge, cloud-based solutions for financial institutions. We’re creating the world’s most effective financial crime fighting network!

Exciting Opportunity: Marketing Manager – Existing Business

We're seeking a talented Marketing Manager to join our vibrant team. Marketing Managers are the marketing organizations representative on empowered teams that work cross-functionally with key stakeholders across product, marketing and sales, to plan, design and manage data-driven GTM plans that achieve revenue goals.

What You'll Do:

• Develop and execute successful GTM Plans for Nasdaq Verafin’s product offerings into our growing customer base.
• Collaborate with Product Marketer to take the GTM strategy from Product Marketing & Product Management and document and manage a GTM plan, including:
• Pre-Launch Activities
• Launch Timeline for Product
• Post-Launch Ongoing Engagement
• Optimization of customer marketing initiatives
• Deliver to Marketing organization proposed GTM plans with the business objectives, revenue targets, timelines, and potential marketing tactics associated with various launches to Nasdaq Verafin’s customer base
• Collaborate with marketing organization to turn the GTM plan into marketing plans, campaigns, and content strategy for our customer base
• Collaborate with sales solutions specialist and existing business professionals to get insights into how to best reach and engage their intended audience(s)
• Responsible for managing and maintaining the existing business GTM plan, and results for each offering across various customer marketing initiatives
• Accountable to various Empowered Team owners on progress of their marketing targets, representing the existing customer base
• Day-to-Day:
• Gathering results and soliciting feedback from teams to maintain plans
• Updating and maintaining each of their GTM plans, including
• Business objectives and results
• Assessing results by audiences, segments, launch phases, timeline, and activities
• Pre-Launch, Launch, Post Launch Activities
• Capture feedback from stakeholders to iterate and refine launch plans
• Work with marketing on optimizing performance of activities
• Work with product marketing on messaging refinements, competitive response, etc.
• Work with sales and customer-facing teams on feedback from calls, events, pitches, etc.
• Work with marketing to pitch and prioritize their work to drive results

What We're Looking For:

• Proven Expertise in go-to-market tactics and best practices
• Expert in customer-centric positioning and value-added service delivery
• Exceptional project and program management skills
• Results-driven focus
• Collaborative working style in strong relationships across the business

What Success Looks Like:

• Executing on a Go To Market Plan for Nasdaq Verafin’s existing customer base, with iteration plans to achieve results across different value-added offerings
• Successfully translating customer insights into actionable GTM strategies, messaging and enablement materials
• Manage deliverables to ensure execution timing as per strategy, and removing/escalating roadblocks

Growth Opportunities:

• Access to training and development programs.
• Opportunities for leadership roles as you grow within the team.
• Use your skills and knowledge to explore new areas of the business.

Why Nasdaq Verafin?

• Innovative Solutions: Be part of a team that's at the forefront of financial crime management technology, in a rapidly evolving industry.
• Impactful Work: Help financial institutions protect themselves and their customers from fraud and other financial crimes such as elder abuse, human trafficking and money laundering.
• Dynamic Growth: Join a company that's expanding quickly, offering you endless opportunities to grow and advance.

This position can be located in St. John’s or Toronto, and offers the opportunity for a hybrid work environment (at least 3 days a week in office, subject to change), providing flexibility and accessibility for qualified candidates.

This job posting closes on September 20th at 11:59pm Newfoundland Time Zone.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.