VP, Customer Acquisition

SimpliSafe is a high-tech home security company seeking a Vice President, Customer Acquisition. This senior growth leader will define the acquisition vision, build scalable demand-generation engines, and drive significant new customer growth. The role involves overseeing all major acquisition channels, managing a nine-figure budget, and leading a high-performing team. The ideal candidate is a modern performance marketer with a proven track record of scaling complex portfolios and operating with CFO-level financial rigor.

Must Have

• Own the customer acquisition engine and its contribution to revenue growth, CAC/LTV, payback, and contribution margin.
• Set a long-term vision for acquisition, ensuring clear prioritization and execution.
• Define the optimal in-house vs. agency operating model and build the roadmap.
• Lead a multi-disciplinary team of channel specialists.
• Scale paid search efficiency, improve intent capture, and optimize marginal CAC.
• Drive creative strategy, audience/placement segmentation, and rapid-cycle testing for Paid Social.
• Optimize upper- and mid-funnel efficiency with strong measurement frameworks for Programmatic/Display.
• Oversee advanced video planning, response-driven spend allocation, and full-funnel impact measurement for TV/OTT/Streaming.
• Expand incremental partner programs, optimize unit economics, and diversify revenue sources for Affiliate/Partnerships.
• Leverage advanced segmentation, modeling, and creative optimization for cost-efficient scale in Direct Mail.
• Evaluate, test, and operationalize new emerging channels.
• Partner closely with Analytics, Data Science, and Finance to continuously evolve measurement stack.
• Establish automated optimization loops leveraging AI/ML decisioning.
• Surface insights that directly shape channel strategy, creative direction, and broader GTM decision-making.
• Build, mentor, and inspire a high-performance acquisition organization.
• Deliver clear performance narratives and present regularly to executive leadership.
• 10+ years of leadership experience in digital customer acquisition, including direct ownership of $50MM+ annual budgets.
• Deep experience with A/B testing, incrementality testing, MMM, MTA, and attribution models.
• Rigorous creative testing methodology and ability to partner with in-house creative teams.
• Confidence in communicating across the organization and presenting to Executive Leadership.
• Ability to operate at both strategic depth and execution detail.
• Excellent analytical and organizational skills.
• A consumer-first mindset with strong intuition for user behavior, cultural trends, and audience insights.

Perks & Benefits

• A mission- and values-driven culture and a safe, inclusive environment
• A comprehensive total rewards package that supports your wellness and provides security
• Free SimpliSafe system and professional monitoring for your home
• Employee Resource Groups (ERGs)

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

What You’ll Do

Reporting directly to the Chief Transformation Officer, the Vice President, Customer Acquisition will be a senior growth leader responsible for defining the acquisition vision, building scalable and efficient demand-generation engines, and delivering significant new customer growth that maximize revenue growth, contribution margin and ROI (LTV/CAC) for SimpliSafe. This role will oversee all major acquisition channels - Paid Search, Paid Social, Affiliate/Partnerships, Display/Programmatic, TV/Online Video/Streaming, Direct Mail, and Emerging Channels - and manage a nine-figure budget with direct ownership of over $100MM in annual media spend.

This leader will guide a high-performing team across both online and offline channels, supported by advanced external measurement partners and an internal BI/Data Science infrastructure. The ideal candidate is a modern performance marketer with a proven track record of scaling complex portfolios, operating with CFO-level financial rigor, and building high-velocity test-and-learn systems.

Primary Responsibilities Include:

• Own the customer acquisition engine and its contribution to revenue growth, CAC/LTV, payback, and contribution margin—using rigorous forecasting, spend-curve modeling, and scenario planning.
• Set a long-term vision for acquisition, ensuring clear prioritization, operational rigor, and coordinated execution across channels.
• Define the optimal in-house vs. agency operating model and build the roadmap to execute it.
• Lead a multi-disciplinary team of channel specialists across Paid Search, Paid Social, Programmatic/Display, OTT/CTV, Affiliate/Partnerships, Direct Mail, and experimental channels.
• Paid Search: scale efficiency, improve intent capture, develop keyword expansion frameworks, and optimize marginal CAC.
• Paid Social: drive creative strategy, audience/placement segmentation, and rapid-cycle testing using a modern iterative creative system.
• Programmatic/Display: optimize upper- and mid-funnel efficiency with strong measurement frameworks.
• TV/OTT/Streaming: oversee advanced video planning, response-driven spend allocation, and full-funnel impact measurement.
• Affiliate/Partnerships: expand incremental partner programs, optimize unit economics, and diversify revenue sources.
• Direct Mail: leverage advanced segmentation, modeling, and creative optimization for cost-efficient scale.
• Emerging Channels: evaluate, test, and operationalize new opportunities.
• Partner closely with Analytics, Data Science, and Finance to continuously evolve our measurement stack - MMM, MTA, incrementality testing, attribution modeling, and automated optimization.
• Establish automated optimization loops leveraging AI/ML decisioning across bidding, creative, and audience strategies
• Surface insights that directly shape channel strategy, creative direction, and broader GTM decision-making.
• Build, mentor, and inspire a high-performance acquisition organization focused on innovation, experimentation, and accountability.
• Empower teams through coaching, clear expectations, and growth paths aligned to individual aspirations.
• Deliver clear performance narratives and present regularly to executive leadership and cross-functional stakeholders.
• Ensure acquisition performance, insights, and priorities are well-understood and socialized across the organization.

What You'll Need

• 10+ years of leadership experience in digital customer acquisition, including direct ownership and optimization of large-scale budgets of $50MM+ annually across multiple channels.
• Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques (MMM, MTA) and attribution models.
• Rigorous creative testing methodology and the ability to partner effectively with in-house creative teams to leverage creative for improved channel performance.
• Confidence in communicating across the organization, working with cross-functional stakeholders, and presenting to Executive Leadership.
• Ability to operate at both strategic depth and execution detail, moving seamlessly between executive-level discussions and system-level optimization.
• Excellent analytical and organizational skills.
• A consumer-first mindset with strong intuition for user behavior, cultural trends, and audience insights.

What Values You’ll Share

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

What We Offer

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here_

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• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.

The target annual base pay range for this role is $255,800 to $341,100.

This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compensation approach to set our target annual base pay ranges and make adjustments annually. We carefully tailor individual compensation packages, including base pay, taking into consideration employees’ job-related skills, experience, qualifications, work location, and other relevant business factors.

Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. More details can be found here

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We’re committed to fair and equitable pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and aligned with our values.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact careers@simplisafe.com_

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