VP of Marketing & Product

Our mission is to help accelerate human discovery and fight disease by enabling everyone to see and understand the microscopic details of life. We are dedicated to unlocking the microscopic secrets of life, propelling a new frontier of diagnostics and treatments. Guided by relentless innovation, we continue to develop cutting-edge instruments, applications, and software to fully unleash the potential of super-resolution microscopy. Above all, we remain steadfast in our commitment to democratizing access, ensuring that researchers worldwide can harness the power of our technology for groundbreaking discoveries.

As the Vice President of Marketing & Product you will own the global marketing to position ONI as the partner of choice for researchers advancing super‑resolution microscopy and related workflows. Accelerate adoption across academic, biotech, and pharma segments while strengthening brand leadership, market presence, and revenue growth. Lead the global marketing organization, including Product Marketing, Demand/Growth, Digital, Brand/Communications, and Applications Content, while partnering closely with Sales, R&D/Product, Finance, and regional leaders to drive strategy, pipeline, and business growth.

This leader will define how ONI shapes the future of super-resolution microscopy adoption globally, driving both scientific impact and commercial success. This role will be onsite.

Key Responsibilities

• Set and own the global marketing strategy, segmentation, and go‑to‑market plan aligned to corporate objectives and priority use cases. Define short and long-term growth priorities with measurable goals and market share targets.
• Be the executive voice of the customer - capture and institutionalize market, competitor, and KOL insights to guide portfolio bets, positioning, and category narratives.
• Shape product portfolio strategy with R&D/Product—define differentiated value propositions and launch strategies for instruments, software, and workflows; prioritize markets with clear business cases. Optimize portfolio economics—lead pricing and packaging strategy with Finance to improve margins, competitiveness, and deal frameworks.
• Drive revenue pipeline and share—architect integrated demand and ABM programs; Partner with Sales on territory plans, SLAs, and forecast accuracy; drive full‑funnel analytics, pipeline visibility, and ROI.
• Establish scalable marketing operations, analytics dashboards, and campaign performance reviews to ensure predictable pipeline growth.
• Own and steward the brand, ensuring consistent positioning, messaging, and thought leadership across all channels to strengthen recognition, credibility and market influence.
• Elevate ONI’s digital presence, leveraging SEO/SEM, content marketing, and both paid and earned media partnerships, while adopting AI-driven tools to optimize targeting, personalization and campaign performance.
• Champion ONI’s presence at key industry events and through publications, KOL, engagement, and strategic partnership to enhance visibility and generate new opportunities; serve as public spokesperson.
• Build and scale a high‑performing global marketing and product management organization—recruit, develop, and retain leaders; set the operating rhythms, OKRs, and maintain budget discipline.
• Contribute at the company leadership level—partner with the executive team on corporate strategy, alliances, major customer opportunities, and investor narratives.

Qualifications

• 10+ years of experience in strategic marketing, product management, or commercial leadership roles within life science tools, imaging instrumentation, or related scientific industries.
• Advanced degree in Life Sciences, Marketing, or a related field such as Cell Biology, Biophysics, or Biomedical Engineering.
• Proven success leading successful complex scientific life science technology product launches.
• Demonstrated expertise in both strategic planning and hands-on execution of marketing, product, and growth initiatives.
• Experience engaging and supporting global scientific customer bases, including academic, biotech, and pharmaceutical sectors.
• Proven success in growing demand as measured by the commercial pipeline by shaping brand strategies across scientific instruments and imaging workflows, with a strong understanding of researcher needs, workflow value drivers, and product lifecycle management.
• Strong strategic thinking, operational execution, and cross-functional leadership skills.

Annual salary range for this role is $250,000 - $280,000, depending on experience and qualifications.

At ONI, we understand that a fulfilling career involves more than just challenging work - it's about enjoying a well-rounded experience. When you become a part of our team, you not only contribute to groundbreaking research but also enjoy a range of benefits designed to enhance your life both inside and outside the workplace.

As an equal opportunity employer, we prioritize fairness and respect, ensuring every team member thrives regardless of their background. But that's not all - our perks include:

Competitive Compensation We recognize and reward your talent. Enjoy a competitive salary that reflects your expertise and contributions, ensuring your hard work is recognized.

Flex PTO plus 11 federal holidays and 4 dedicated wellbeing days.

Gym Access via ARE: Sorrento Valley, Torrey Pines, and UTC

401K via ADP

Life Insurance

Medical

Dental

Vision

Perks at Work: Enjoy exclusive discounts and deals through our perks at work program, adding value to your everyday life.