Web Strategy Lead
Job Summary
Job Description
This position at Fortra is for a Web Strategy Lead, a pivotal role focused on driving lead generation and web traffic growth. The successful candidate will collaborate with the Web Performance Manager to align web strategy with company objectives, analyze web performance, and execute comprehensive SEO strategies including technical SEO, on-page optimization, and keyword analysis. Responsibilities also include monitoring site health, integrating new web tools, and improving the buyer journey, ensuring a strong web presence for Fortra brands.
Must have:
- Partner with Web Performance Manager on Fortra web strategy.
- Analyze web performance with product marketing teams.
- Execute Fortra’s SEO strategy (technical, on-page, keyword, backlink).
- Perform regular SEO audits and implement best practices.
- Monitor and improve crawlability, indexability, site structure, linking, page speed.
- Work with paid media team for integrated search strategies.
- Identify gaps and opportunities based on competitor performance.
- Assist with new web tool integration in Fortra tech stack.
- Troubleshoot site performance and tracking issues.
- Expand web presence and improve buyer journey with cross-departmental teams.
- Assist in website migrations, launches, enhancements, and upgrades.
- Communicate initiatives/issues with developers, marketing, stakeholders.
- Stay updated on web trends, coordinate trainings.
- 3-5 years experience in web strategy, SEO, or project management.
- Intermediate knowledge of SEO and SEM best practices.
- Intermediate knowledge of Google Analytics, Search Console, Looker Studio.
- Familiarity with SEO tools (SEMrush, Ahrefs, BrightEdge, Conductor).
- Basic knowledge of web design and UX best practices.
- Excellent organizational and project management skills.
- Excellent communication and presentation skills.
- Familiarity with CRM and marketing automation concepts.
Perks:
- competitive benefits and salaries
- personal and professional development opportunities
- flexibility
10 skills required
Job Details
Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!
At Fortra, we’re breaking the attack chain. Ready to join us?
This position will play a pivotal role on the web team with a focus on lead generation, web traffic growth, and leading special web-optimization projects across Fortra brands.
WHAT YOU'LL DO
- Partner with the Web Performance Manager on our overall Fortra web strategy and ensure our goals align with the company’s goals and objectives
- Partner with product marketing teams to analyze web performance and help create action plans where needed
- Execute on Fortra’s SEO strategy, including technical SEO, on-page optimization, keyword strategy, and backlink analysis
- Perform regular SEO audits and ensure search engine best practices are implemented and up to date
- Monitor and improve crawlability, indexability, site structure, internal linking, and page load speed
- Work closely with the paid media team to ensure integrated search strategies
- Identify gaps and opportunities based on competitor performance
- Assist with the integration of new web tools in the Fortra tech stack
- Assist in troubleshooting issues on the site regarding performance and/or tracking
- Work with cross-departmental teams to determine how we can expand our web presence and improve the buyer journey
- Assist in projects, planning, and timely execution of website migrations, future website launches, enhancements, and upgrades
- Clearly communicate initiatives or issues with technical developers, product marketing teams, and other stakeholders
- Stay up to date on web trends and releases, and coordinate trainings with the marketing and web teams as needed
QUALIFICATIONS
- 3-5 years minimum experience in web strategy, on-page and technical SEO, project management, or other related fields
- Intermediate knowledge of SEO and SEM best practices
- Intermediate knowledge of Google Analytics, Google Search Console, Looker Studio and other reporting tools
- Familiarity with SEO tools (ie. SEMrush, Ahrefs, BrightEdge, Conductor)
- Basic knowledge of web design and UX best practices
- Excellent organizational and project management skills with acute attention to detail
- Ability to quickly tackle any project, large or small, with a positive attitude while maintaining the highest level of customer satisfaction
- Excellent communication and presentation skills that are both professional and personable
- Confidence to make quick, independent decisions when needed
- Familiarity with CRM and marketing automation concepts
- An eye for detail with a high standard for quality in all aspects
- Enjoys working both independently and as part of a team in a fast-paced, results and action-oriented environments
Similar Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Similar Skill Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Jobs in Canada
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Similar Category Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
About The Company
At Fortra, we’re not just responding to cyber threats but anticipating them, planting obstacles, and breaking the attack chain. Fortra is a global cybersecurity company offering advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain. Armed with a team of passionate experts driven by a shared purpose, we work together to empower our clients with the tools, intelligence, and expertise to safeguard what matters most. Fortra provides equal opportunity to all employees and applicants without regard to race, color, creed, religion, national origin, sex, sexual orientation, disability, genetic information, status as a covered veteran, age, marital status, membership or activity in a local human rights commission, status with regard to public assistance or any other protected characteristic.
Get notified when new jobs are added by Fortra
