Lead program strategy from concept to launch and run the business after the successful delivery of key initiatives. Drive initiatives through all phases of program management from ideation to implementation. Assess current business processes for improvement opportunities. Transform broad concepts and business strategies into structured projects. Provide detailed commercial and technical analysis of new ideas and initiatives, and be able to communicate complex challenges in simplified ways. Define the scope, requirements and feature prioritization of programs to support the RFO roadmap strategy and goals. Drive project execution and rollout. Drive continuous improvement and innovation to grow the program, and improve customer experience, conversion, and efficiency. Support day-to-day management of programs including performance optimization, growth and scalability, issues and escalations, and vendor management. Manage cross-functional business partners and develop working relationships with worldwide and regional counterparts. Lead communications at an executive level while being in the details of all aspects of the programs. Support new product introductions, seasonal campaigns and promotions.