Client Ringier Axel Springer Polska Sp. z o.o.
Workplace Warsaw
Region Warsaw
Job Description
Is YouTube your natural environment? Join RASP and together let's create content that attracts millions of viewers.
As a YouTube Content Specialist, you will co-create engaging formats, analyze data, and optimize content. This role combines creative and analytical competencies, focused on increasing efficiency and building an active online community.
Responsibilities
- Comprehensive support in developing YouTube channels for various formats (podcast, live program), from content optimization to data analysis and co-creation of new formats.
- Creating engaging titles, thumbnails, and video intros to increase CTR.
- Adapting content to YouTube Shorts format.
- Optimizing content for SEO and compliance with YouTube best practices.
- Monitoring and analyzing performance indicators (CTR, retention, traffic sources) and preparing recommendations.
- Tracking trends and proposing new format solutions.
- Actively managing and engaging the community through the Community tab.
- Ongoing collaboration with the YouTube Content Manager in implementing channel development strategy.
Requirements
- Good knowledge of current YouTube practices, algorithms, and trends.
- Ability to analyze data and draw practical conclusions (including CTR, retention, traffic sources).
- Basic knowledge of Adobe Photoshop and Adobe Premiere Pro tools.
- Openness to using AI tools in daily work.
- Combining analytical, creative, and organizational competencies.
- Focus on effectiveness, content quality, and continuous channel development.
- Welcome: experience in managing YouTube channels (personal or company).