Birdy Grey

Director of Platform Operations

Engineering Manager, Supply Chain & Backend

The Director of Platform Operations will lead the digital commerce business for Birdy Grey, a direct-to-consumer brand. This role involves driving business growth by managing product lifecycles, site merchandising, promotions, and digital operations. The Director will collaborate with various teams to optimize consumer experiences and drive revenue. Responsibilities include creating product requirements, managing site merchandising strategies, overseeing product launches, and analyzing key performance indicators. The ideal candidate is data-driven, entrepreneurial, and passionate about building best-in-class digital experiences.

<div>THE COMPANY: <a href="https://www.birdygrey.com" target="_blank">BIRDY GREY</a> <div> Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.&nbsp; Founded in 2017 by best friends Grace Lee (Founder &amp; Chief Creative Officer) and Monica Ashauer (Co-Founder &amp; Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. </div></div><div>THE OPPORTUNITY: Director of Platform Operations REPORTS TO: CTO LOCATION: US (PST Hours Required) Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.&nbsp;#LI-Remote Birdy Grey is seeking an experienced eCommerce Operations leader to drive our digital commerce business and activate a winning strategy for a best-in-class digital-led operating model. You will be responsible for delivering aggressive business growth goals through expert management and execution of product lifecycle, site merchandising strategy, promotions and sales, brand collaborations, and digital operations. This highly cross-functional role requires collaboration with Merchandising, Creative, Brand, Marketing, Analytics, Strategy, and Technology teams. Our ideal candidate is entrepreneurial, data-driven, comfortable operating end-to-end, and passionate about building best-in-class digital experiences. SCOPE OF RESPONSIBILITIES <ul> <li>Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)</li> <li>Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms</li> <li>Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion</li> <li>Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement</li> <li>Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance</li> <li>Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools</li> <li>Business owner of the PIM system and web operations planning ecosystem</li> <li>Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies</li> <li>Lead QA processes across PDPs, PLPs, and Marketing landing pages</li> <li>Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them</li> <li>Collaborate with merch to review inventory reports weekly and&nbsp; prioritize products based on inventory levels, performance, and seasonal themes</li> <li>Leverage website analytics to improve conversion metrics and optimize consumer journey</li> <li>Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)</li> <li>Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms</li> <li>Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion</li> <li>Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement</li> <li>Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance</li> <li>Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools</li> <li>Business owner of the PIM system and web operations planning ecosystem</li> <li>Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies</li> <li>Lead QA processes across PDPs, PLPs, and Marketing landing pages</li> <li>Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them</li> <li>Collaborate with merch to review inventory reports weekly and&nbsp; prioritize products based on inventory levels, performance, and seasonal themes</li> <li>Leverage website analytics to improve conversion metrics and optimize consumer journey</li> </ul> THE RIGHT CANDIDATE: QUALIFICATIONS &amp; PERSONAL ATTRIBUTES EXPERIENCE / REQUIREMENTS: <ul> <li>10+ years of retail e-commerce and digital operations experience, with experience at a DTC/CPG/ecomm startup (bridal/apparel a plus!)&nbsp;&nbsp;</li> <li>Deep knowledge of and experience working with PLM, PIM, DAM, ERPs, OMS, and CMS systems</li> <li>Experience driving Product Lifecycle Management and E2E digital commerce orchestration (inline + 3PP)&nbsp;</li> <li>Experience working with Product Master, PIM solutions, SKU management, and automation of related processes and workflows&nbsp;&nbsp;</li> <li>Proven track record of successfully delivering on a brand/merch strategy and driving revenue growth in a high-growth environment&nbsp;&nbsp;</li> <li>Experience leading teams of in-house digital experts and external production vendors to produce high-quality, timely deliverables&nbsp;&nbsp;</li> <li>Ability to effectively influence, build trust, and collaborate cross-functionally; strong verbal and written communication skills&nbsp;&nbsp;</li> <li>Demonstrated ability to lead multiple projects simultaneously, with ability to pivot as needed&nbsp;&nbsp;</li> <li>Strong understanding of eCommerce platforms, applications, and analytics tools</li> <li>Experience with A/B testing and optimization techniques</li> <li>Strong proficiency in data analysis and visualization tools (e.g., Excel, Google Analytics, Looker)</li> <li>Familiarity with SEO principles and their application to site merchandising</li> </ul> NICE TO HAVES: <ul> <li>Start-up experience&nbsp;</li> <li>Interest in bridal and fashion</li> </ul></div><div><div> WHY BIRDY GREY: BENEFITS &amp; PERKS (for eligible Full-Time Employees) <ul> <li>Competitive Compensation: Based on experience and performance + Annual Performance Bonus</li> <li>Healthcare Benefits: 100% employer covered medical dental &amp; vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits</li> <li>Retirement: 401K + up to 4% match after 3 months</li> <li>Generous PTO: Flexible Open PTO Policy + 11 paid holidays</li> <li>Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays</li> <li>Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend</li> <li>Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products</li> <li>Family Benefits:&nbsp;3 months of paid parental leave&nbsp;</li> <li>Purpose: &nbsp;Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes</li> </ul> Highlights: <ul> <li>Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022</li> <li>#22 on BuiltIn’s Best Startups to Work for in LA</li> <li>Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)&nbsp;</li> <li>Join a <a href="https://www.today.com/video/meet-the-friends-behind-birdy-grey-s-99-bridesmaid-dresses-183785541925">Women Founded Small Business</a> blazing trails in the Bridal industry</li> <li>Birdy Grey is making waves on <a href="https://www.buzzfeed.com/essencegant/this-company-sells-all-its-bridesmaids-dresses-for-99-and?utm_term=.xiRdyZaQVl#.jiOgXMaoPl">BuzzFeed</a>,&nbsp; <a href="https://www.theknot.com/content/bridesmaid-dresses-under-100">The Knot</a>, <a href="https://www.brides.com/gallery/affordable-bridesmaid-dresses-under-100">Brides</a>,&nbsp; <a href="https://people.com/style/bridesmaid-dress-shopping-tips-rental-easier">People</a>, <a href="https://www.allure.com/story/cheap-bridesmaid-dresses-shop">Allure</a>, <a href="https://www.popsugar.com/fashion/Affordable-Bridesmaid-Dress-All-Body-Types-46149165">PopSugar</a>, <a href="https://www.bustle.com/p/birdy-grey-sells-stylish-affordable-bridesmaid-dresses-so-youll-never-have-to-go-broke-over-ugly-gown-again-3001269">Bustle</a> and more&nbsp;</li> <li>Named #5 on <a href="https://dot.la/fastest-growing-companies-in-la-2645351186.html">LA’s 50 Hottest Startups</a> in 2020 by Pitchbook &amp; Dot.LA&nbsp;</li> <li>Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need</li> </ul> Additional Information <a href="https://finance.yahoo.com/news/lead-announces-2021-foremost-50-163000539.html">The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands</a>&nbsp; <a href="https://dallas.culturemap.com/news/fashion/03-29-22-birdy-grey-99-dollar-bridesmaid-dresses-pop-up-neighborhood-goods/">Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano</a>&nbsp; <a href="https://www.insider.com/guides/style/birdy-grey-review-affordable-bridesmaid-dresses">My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once</a>&nbsp; <a href="https://www.instagram.com/birdygrey/">Birdy Grey Instagram - @birdygrey</a> &nbsp; &nbsp; Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. <h2>Your rights under the California Consumer Privacy Act</h2> The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications.&nbsp;<a href="https://oag.ca.gov/privacy/ccpa" target="_blank">Learn more about CCPA and your privacy rights</a>. How to opt out By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy. &nbsp;<a id="gmail-opt-out-link" href="https://www.birdygrey.com/pages/ccpa-opt-out">Do not sell my personal information</a> </div></div></div>

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As a Business Development Representative, you will generate new business leads, drive net new business meetings, and help create and prioritize strategic target account lists. You will also research and build new and existing accounts and perform data clean-up and maintenance. This role requires excellent communication skills, experience with prospecting tools, and the ability to work in a fast-paced team environment. The ideal candidate will be highly motivated, driven, and possess strong time management skills. The work timings are from 7.30 pm IST to 4.30 am IST.

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<div>About Glean &nbsp; We’re on a mission to bring people the knowledge they need to make a difference in the world.&nbsp; <a href="http://www.glean.com/">Glean</a> was founded by a seasoned team of former Google search and Facebook engineers, who wondered why we don’t have an easier way of finding what we need at work. In our personal lives, we have tools to help us find pretty much whatever we need. Why don’t we have that at work? And that was the beginning of Glean. Glean searches across all your company’s apps to help you find exactly what you need and discover the things you should know. We’re a diverse team of curious and creative people who want to help each other get big things done—so we can help other teams do the same.&nbsp; We're backed by some of the Valley's leading venture capitalists—including Sequoia, Kleiner Perkins, Lightspeed, and General Catalyst—and have assembled a world-class team with senior leadership experience at Google, Slack, Facebook, Dropbox, Rubrik, Uber, Intercom, Pinterest, Palantir, and others. What you will do and achieve: <ul> <li style="font-weight: 400;">Generate new business leads to fuel the sales pipeline and collaborate with other BDRs and AEs</li> <li style="font-weight: 400;">Drive net new business meetings by creating and executing targeted campaigns leveraging email, social media, and other emerging prospecting technologies&nbsp;&nbsp; </li> <li style="font-weight: 400;">Help create and prioritize strategic target account lists within a defined territory</li> <li style="font-weight: 400;">Research and build new and existing accounts (i.e.: account research, adding contacts, emails)</li> <li style="font-weight: 400;">Data clean-up and maintenance (list building, list enrichment, process optimization for Sales Dev tech stack)</li> </ul> Minimum REQUIRED Knowledge, Skills, and Abilities: <ul> <li>Minimum 3 years of experience as BDR preferably in a SaaS company </li> <li>NA market experience preferred.&nbsp;&nbsp; Work Timing : 7.30 pm IST to 4.30&nbsp; am IST (PST Timings)</li> <li>Excellent written/verbal communication skills </li> <li>Experience working with prospecting tools like Linkedin Sales Navigator, Zoominfo, LeadIQ etc&nbsp;</li> <li>Proficient in cold calling, emailing and LinkedIn outreach campaigns</li> <li style="font-weight: 400;">Highly motivated, driven and self-starting individual with a positive attitude</li> <li style="font-weight: 400;">Ability to work in a fast paced, team environment</li> <li style="font-weight: 400;">Ability to understand business requirements and organizational structure</li> <li style="font-weight: 400;">Excellent time management/organizational skills</li> <li style="font-weight: 400;">Track record of success in a performance and metrics driven role</li> <li style="font-weight: 400;">Bachelor's degree from an accredited university</li> <li style="font-weight: 400;">Basic knowledge of workplace SaaS software a plus</li> </ul> &nbsp; We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.</div>

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