Director of Platform Operations

1 Month ago • 10 Years +

Job Summary

Job Description

The Director of Platform Operations will be responsible for driving the digital commerce business and implementing a winning strategy for a digital-led operating model. This includes managing product lifecycles, site merchandising, promotions, brand collaborations, and digital operations. The role requires collaboration with teams like Merchandising, Creative, Marketing, and Technology. Responsibilities include creating business requirements, driving site merchandising strategies, overseeing new product launches, owning KPI reporting, and optimizing the consumer journey. The candidate will also manage content updates, own the PIM system, and lead QA processes. They will also collaborate on merchandising plans and use website analytics to improve conversion metrics.
Must have:
  • 10+ years of retail e-commerce and digital operations experience
  • Deep knowledge of PLM, PIM, DAM, ERPs, OMS, and CMS systems
  • Experience in Product Lifecycle Management and E2E digital commerce orchestration
  • Proven ability to drive revenue growth in a high-growth environment
  • Experience leading in-house and external teams
  • Strong communication and collaboration skills
  • Ability to manage multiple projects simultaneously
  • Strong understanding of eCommerce platforms and analytics tools
  • Experience with A/B testing and optimization techniques
  • Strong proficiency in data analysis and visualization tools
Good to have:
  • Start-up experience
  • Interest in bridal and fashion
Perks:
  • Competitive Compensation + Annual Performance Bonus
  • 100% employer covered medical dental & vision plans
  • 401K + up to 4% match after 3 months
  • Flexible Open PTO Policy + 11 paid holidays
  • A monthly wellness day + monthly wellness stipend + summer Fridays
  • Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
  • Free bridesmaid dresses + 50% discounts on Birdy Grey products
  • 3 months of paid parental leave

Job Details

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. 

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Director of Platform Operations

REPORTS TO: CTO

LOCATION: US (PST Hours Required)

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Remote

Birdy Grey is seeking an experienced eCommerce Operations leader to drive our digital commerce business and activate a winning strategy for a best-in-class digital-led operating model. You will be responsible for delivering aggressive business growth goals through expert management and execution of product lifecycle, site merchandising strategy, promotions and sales, brand collaborations, and digital operations.

This highly cross-functional role requires collaboration with Merchandising, Creative, Brand, Marketing, Analytics, Strategy, and Technology teams. Our ideal candidate is entrepreneurial, data-driven, comfortable operating end-to-end, and passionate about building best-in-class digital experiences.

SCOPE OF RESPONSIBILITIES

  • Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)
  • Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms
  • Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion
  • Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement
  • Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance
  • Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools
  • Business owner of the PIM system and web operations planning ecosystem
  • Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies
  • Lead QA processes across PDPs, PLPs, and Marketing landing pages
  • Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them
  • Collaborate with merch to review inventory reports weekly and  prioritize products based on inventory levels, performance, and seasonal themes
  • Leverage website analytics to improve conversion metrics and optimize consumer journey
  • Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)
  • Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms
  • Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion
  • Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement
  • Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance
  • Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools
  • Business owner of the PIM system and web operations planning ecosystem
  • Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies
  • Lead QA processes across PDPs, PLPs, and Marketing landing pages
  • Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them
  • Collaborate with merch to review inventory reports weekly and  prioritize products based on inventory levels, performance, and seasonal themes
  • Leverage website analytics to improve conversion metrics and optimize consumer journey

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EXPERIENCE / REQUIREMENTS:

  • 10+ years of retail e-commerce and digital operations experience, with experience at a DTC/CPG/ecomm startup (bridal/apparel a plus!)  
  • Deep knowledge of and experience working with PLM, PIM, DAM, ERPs, OMS, and CMS systems
  • Experience driving Product Lifecycle Management and E2E digital commerce orchestration (inline + 3PP) 
  • Experience working with Product Master, PIM solutions, SKU management, and automation of related processes and workflows  
  • Proven track record of successfully delivering on a brand/merch strategy and driving revenue growth in a high-growth environment  
  • Experience leading teams of in-house digital experts and external production vendors to produce high-quality, timely deliverables  
  • Ability to effectively influence, build trust, and collaborate cross-functionally; strong verbal and written communication skills  
  • Demonstrated ability to lead multiple projects simultaneously, with ability to pivot as needed  
  • Strong understanding of eCommerce platforms, applications, and analytics tools
  • Experience with A/B testing and optimization techniques
  • Strong proficiency in data analysis and visualization tools (e.g., Excel, Google Analytics, Looker)
  • Familiarity with SEO principles and their application to site merchandising

NICE TO HAVES:

  • Start-up experience 
  • Interest in bridal and fashion

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

  • Competitive Compensation: Based on experience and performance + Annual Performance Bonus
  • Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
  • Retirement: 401K + up to 4% match after 3 months
  • Generous PTO: Flexible Open PTO Policy + 11 paid holidays
  • Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
  • Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
  • Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
  • Family Benefits: 3 months of paid parental leave 
  • Purpose:  Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights:

  • Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
  • #22 on BuiltIn’s Best Startups to Work for in LA
  • Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) 
  • Join a Women Founded Small Business blazing trails in the Bridal industry
  • Birdy Grey is making waves on BuzzFeedThe Knot, BridesPeople, Allure, PopSugar, Bustle and more 
  • Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA 
  • Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands 

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano 

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once 

Birdy Grey Instagram - @birdygrey

 

 

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Your rights under the California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

How to opt out

By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.

 Do not sell my personal information

Similar Jobs

London stock Exchange - Web & Marketing Technology Specialist

London stock Exchange

Bengaluru, Karnataka, India (On-Site)
3 Weeks ago
WebFX - Remote Copywriter: Technology & SaaS

WebFX

Philippines (Remote)
7 Months ago
Aristocrat - Anaxi - Copywriter

Aristocrat - Anaxi

St. Julian's, Malta (Hybrid)
2 Weeks ago
JetLearn - Website Product Manager / Conversion Rate Optimisation (CRO)

JetLearn

Delhi, India (On-Site)
7 Months ago
Growe - SEO Specialist

Growe

Warsaw, Masovian Voivodeship, Poland (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Sony Music Career - Social Media Manager/Senior Manager-International Artists

Sony Music Career

Shanghai, China (On-Site)
1 Month ago
Insignia consultancy services - Content Writing Marketing Specialist

Insignia consultancy services

Prayagraj, Uttar Pradesh, India (Remote)
10 Months ago
Mobiloitte - Senior Shopify Developer

Mobiloitte

(Remote)
1 Month ago
Pivotroots - Performance Marketing Manager – SEA

Pivotroots

Hamburg, Hamburg, Germany (Hybrid)
1 Month ago
Contentstack - Sr. Manager, Web Product

Contentstack

United States (Remote)
1 Week ago
Internet Brands - Solutions Consultant

Internet Brands

United States (On-Site)
3 Weeks ago
Survay Monkey - Senior Brand Copywriter

Survay Monkey

Heredia, Heredia Province, Costa Rica (Hybrid)
1 Month ago
Infinity Learn - Social Media Manager

Infinity Learn

Hyderabad, Telangana, India (On-Site)
7 Months ago
Internet Brands - Account Development Consultant

Internet Brands

United States (Remote)
4 Months ago
Digicore studios - Social Media Strategist

Digicore studios

Pune, Maharashtra, India (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in United States

The Walt Disney Company - Lead Software Engineer - Ad Platforms

The Walt Disney Company

Glendale, California, United States (On-Site)
2 Months ago
ADrk studios - SHIPPING AND RECEIVING PERSONNEL

ADrk studios

Argyle, New York, United States (On-Site)
1 Month ago
Pocket Worlds - Lead Backend Engineer

Pocket Worlds

Austin, Texas, United States (Remote)
2 Months ago
Thales - Regional Sales Manager (Data/App Security)

Thales

United States (Remote)
3 Weeks ago
Blink Health - Strategic Operations Manager, Operational Excellence

Blink Health

Pittsburgh, Pennsylvania, United States (Hybrid)
4 Weeks ago
bytedance - Senior Software Engineer, Distributed Storage System

bytedance

Seattle, Washington, United States (On-Site)
2 Months ago
bounteous - Director, Digital Strategy (Consumer & Retail)

bounteous

United States (Remote)
7 Months ago
Activision - Expert Character Artist - Heads

Activision

Santa Monica, California, United States (On-Site)
1 Month ago
Penrose studios - Server Engineer

Penrose studios

San Francisco, California, United States (On-Site)
1 Month ago
Meta - Software Engineer, iOS

Meta

San Diego, California, United States (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!