Content Writing Marketing Specialist

Job Title: Content Writing Marketing Specialist

Company: Insignia Consultancy Solutions

Location: Remote (with potential travel to Prayagraj)

Experience: 3-4 Years

Salary Range: ₹15,000 - ₹18,000 per month

About Us:

Insignia Consultancy Solutions is a leading IT services and consulting company. We specialize in providing cutting-edge solutions to help our clients achieve their business goals. We are a remote-first organization, fostering a culture of flexibility, innovation, and collaboration.

Job Overview:

We are looking for two dynamic and creative Content Writing Marketing Specialists to join our team. The ideal candidates will have a strong background in content creation, digital marketing, and SEO. You will be responsible for developing and implementing content strategies that engage, inform, and drive business growth.

Key Responsibilities:

• Content Creation: Develop high-quality, engaging content including blog posts, articles, whitepapers, case studies, and social media updates that align with our brand voice and marketing goals.
• SEO Optimization: Implement SEO best practices to optimize content for search engines and improve organic search rankings.
• Content Strategy: Collaborate with the marketing team to create and execute content strategies that attract and convert target audiences.
• Analytics & Reporting: Monitor and analyze content performance using tools like Google Analytics, and make data-driven decisions to improve engagement and conversion rates.
• Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure content aligns with overall marketing objectives.
• Social Media Management: Manage and grow our social media presence across various platforms, ensuring consistent and engaging communication with our audience.
• Travel Requirement: May need to work at or visit Prayagraj during the months of January-February, with all travel expenses covered by the company.

Qualifications:

• Experience: 3-4 years of proven experience in content writing, digital marketing, or a related field.
• Skills: Strong writing, editing, and proofreading skills with a keen eye for detail. Proficiency in SEO, content management systems (CMS), and social media platforms.
• Tools: Familiarity with Google Analytics, SEO tools (e.g., Ahrefs, SEMrush), and social media management tools (e.g., Hootsuite, Buffer).
• Education: A degree in Marketing, Communications, Journalism, or a related field is preferred.
• Attributes: Creative thinker with the ability to generate innovative ideas. Strong project management skills with the ability to meet deadlines in a fast-paced environment.

Benefits:

• Competitive salary within the range of ₹15,000 - ₹18,000 per month.
• Flexible remote working environment.
• Opportunities for professional growth and development.
• Collaborative and inclusive company culture.

Recruitment Process:

• Screening: Initial screening based on resume and portfolio.
• Shortlisting: Candidates who meet the requirements will be shortlisted for the next round.
• Assessment: An assessment of writing and marketing skills may be conducted to evaluate suitability for the role.
• Interview: Final interviews will be conducted with the selected candidates.

How to Apply:

If you are passionate about content writing and marketing and are looking to make an impact in a growing IT services and consulting company, we would love to hear from you. Please submit your resume and portfolio to senthilkumar@insigniahr.com with the subject line "Application for Content Writing Marketing Specialist."