Content Writing Marketing Specialist

1 Year ago • 3-4 Years
Digital Marketing

Job Description

The Content Writing Marketing Specialist role at Insignia Consultancy Solutions involves developing and executing content strategies. Responsibilities include creating high-quality content like blog posts, optimizing for SEO, managing social media, and collaborating with teams. The role also involves monitoring content performance using Google Analytics. The ideal candidate will have 3-4 years of experience, strong writing skills, and proficiency in SEO and social media platforms. Candidates are expected to develop engaging content, optimize it for search engines, and manage social media presence.
Must Have:
  • Develop high-quality, engaging content
  • Implement SEO best practices
  • Manage and grow social media presence
  • Strong writing, editing, and proofreading skills
  • Proficiency in SEO and CMS
Perks:
  • Flexible remote working environment
  • Opportunities for professional growth
  • Collaborative and inclusive company culture

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Job Title: Content Writing Marketing Specialist

Company: Insignia Consultancy Solutions

Location: Remote (with potential travel to Prayagraj)

Experience: 3-4 Years

Salary Range: ₹15,000 - ₹18,000 per month

About Us:

Insignia Consultancy Solutions is a leading IT services and consulting company. We specialize in providing cutting-edge solutions to help our clients achieve their business goals. We are a remote-first organization, fostering a culture of flexibility, innovation, and collaboration.

Job Overview:

We are looking for two dynamic and creative Content Writing Marketing Specialists to join our team. The ideal candidates will have a strong background in content creation, digital marketing, and SEO. You will be responsible for developing and implementing content strategies that engage, inform, and drive business growth.

Key Responsibilities:

  • Content Creation: Develop high-quality, engaging content including blog posts, articles, whitepapers, case studies, and social media updates that align with our brand voice and marketing goals.
  • SEO Optimization: Implement SEO best practices to optimize content for search engines and improve organic search rankings.
  • Content Strategy: Collaborate with the marketing team to create and execute content strategies that attract and convert target audiences.
  • Analytics & Reporting: Monitor and analyze content performance using tools like Google Analytics, and make data-driven decisions to improve engagement and conversion rates.
  • Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure content aligns with overall marketing objectives.
  • Social Media Management: Manage and grow our social media presence across various platforms, ensuring consistent and engaging communication with our audience.
  • Travel Requirement: May need to work at or visit Prayagraj during the months of January-February, with all travel expenses covered by the company.

Qualifications:

  • Experience: 3-4 years of proven experience in content writing, digital marketing, or a related field.
  • Skills: Strong writing, editing, and proofreading skills with a keen eye for detail. Proficiency in SEO, content management systems (CMS), and social media platforms.
  • Tools: Familiarity with Google Analytics, SEO tools (e.g., Ahrefs, SEMrush), and social media management tools (e.g., Hootsuite, Buffer).
  • Education: A degree in Marketing, Communications, Journalism, or a related field is preferred.
  • Attributes: Creative thinker with the ability to generate innovative ideas. Strong project management skills with the ability to meet deadlines in a fast-paced environment.

Benefits:

  • Competitive salary within the range of ₹15,000 - ₹18,000 per month.
  • Flexible remote working environment.
  • Opportunities for professional growth and development.
  • Collaborative and inclusive company culture.

Recruitment Process:

  • Screening: Initial screening based on resume and portfolio.
  • Shortlisting: Candidates who meet the requirements will be shortlisted for the next round.
  • Assessment: An assessment of writing and marketing skills may be conducted to evaluate suitability for the role.
  • Interview: Final interviews will be conducted with the selected candidates.

How to Apply:

If you are passionate about content writing and marketing and are looking to make an impact in a growing IT services and consulting company, we would love to hear from you. Please submit your resume and portfolio to senthilkumar@insigniahr.com with the subject line "Application for Content Writing Marketing Specialist."

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