Social Media Strategist

4 Months ago • 4-10 Years • ₹50,000 LPA - ₹75,000 LPA

Job Summary

Job Description

The Social Media Strategist will develop and implement social media strategies to drive traffic, sales, and customer loyalty for e-commerce brands. Responsibilities include creating engaging content, managing content calendars, fostering user-generated content, managing influencer partnerships, and analyzing performance data to optimize strategies. The ideal candidate will have a strong understanding of social media platforms and e-commerce, with a focus on maximizing ROI and growth for e-commerce brands. They will also stay updated on industry trends and competitor strategies.
Must have:
  • Develop social media strategies for e-commerce growth
  • Drive user-generated content and community engagement
  • Manage content calendars for engaging content
  • Manage influencer partnerships and brand collaborations
  • Utilize analytics tools for performance tracking

Job Details

Job Title: Social Media Strategist

Location: Pune

Company: Digikore Digital

About Us:

We are a results-driven digital marketing agency focused on helping e-commerce and B2C brands thrive in the digital landscape. Our team creates engaging social media strategies that drive brand growth and leverage the power of user-generated content (UGC) to build trust and community.

Job Description:

We’re seeking a skilled Social Media Strategist with a passion for social media, brand storytelling, and user-generated content, with specific experience in driving e-commerce growth. This role involves developing high-impact strategies across social platforms that resonate with online consumers and maximize engagement through UGC, influencer partnerships, and organic content.


Candidates with at least 4-5 years of experience in a digital marketing agency are preferred.


Key Responsibilities:

  • Develop Social Media Strategies for E-commerce Growth:
  • Create and implement social media strategies that drive traffic, sales, and customer loyalty for e-commerce brands.
  • Focus on tactics that increase visibility and engagement, using a combination of organic and paid social media techniques.
  • Drive UGC and Community Engagement:
  • Encourage and curate user-generated content that highlights product use and builds brand authenticity.
  • Foster a community of brand advocates by engaging with followers, facilitating discussions, and resharing UGC on brand channels.
  • Content Strategy and Planning:
  • Collaborate with content creators, designers, and photographers to produce visually appealing, on-brand content (stories, reels, posts) that drives e-commerce engagement.
  • Manage content calendars to ensure a steady stream of engaging, trend-aligned content that resonates with the target audience.
  • Influencer Partnerships and Brand Collaborations:
  • Identify, engage, and manage relationships with influencers and micro-influencers to amplify reach and drive product awareness.
  • Develop collaborative campaigns that feature UGC and resonate with e-commerce consumers, encouraging sharing and word-of-mouth growth.
  • Analytics and Performance Tracking:
  • Utilize analytics tools to track and report on social media performance, providing insights on engagement, reach, conversion, and UGC impact.
  • Optimize social media strategies based on performance data, with a focus on maximizing ROI and growth for e-commerce brands.
  • Trend Spotting and Competitive Analysis:
  • Stay updated on industry trends, new social media features, and competitor strategies within the e-commerce and DTC space.
  • Integrate insights into the strategy to keep the brand’s social media presence fresh, relevant, and impactful.

Qualifications:

  • Experience: Maximum of 10 years in social media strategy, with proven success in the e-commerce sector, ideally within a digital marketing agency or similar setting.
  • Platform Proficiency: Advanced knowledge of key social media platforms (Instagram, TikTok, Pinterest, etc.) and tools like Meta Business Suite, analytics software, and scheduling tools.
  • Creative Eye and Brand Storytelling Skills: Ability to craft engaging, on-brand content that inspires UGC and fosters brand loyalty.
  • Data-Driven Mindset: Strong analytical skills, with experience in using data to optimize strategies and report on social media performance.
  • Communication and Collaboration: Excellent communication skills, with experience working cross-functionally to execute cohesive social strategies.

Preferred Qualifications:

  • Experience managing UGC and influencer marketing programs for e-commerce brands.
  • Background in scaling B2C brands through social media and UGC initiatives.
  • Familiarity with digital marketing practices like SEO, email marketing, and paid media for e-commerce growth.


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About The Company

When it comes to VFX and Virtual Production of exceptional quality and staggering affordability, there's only one company that truly delivers, Digikore Studios. Our talented artists and reliable VFX and Virtual Production pipeline are ready to meet any challenge and our outsourcing potential can meet the demands of any project! This past year we've had the opportunity to help production companies like Disney, Marvel, Netflix, Amazon, Apple, Hulu, Paramount, Warner, Fox, CBS, and Sony by delivering their finished effects on time and on budget! Whether it's a blockbuster film or a commercial project, Digikore Studios will work with you to create the best quality visual effects at the most affordable costs!

Pune, Maharashtra, India (On-Site)

Pune, Maharashtra, India (On-Site)

Pune, Maharashtra, India (On-Site)

Pune, Maharashtra, India (On-Site)

Pune, Maharashtra, India (On-Site)

Pune, Maharashtra, India (On-Site)

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