Digital Marketing Specialist (Search) (Cape Town)

3 Months ago • 2-3 Years • Marketing

Job Summary

Job Description

As a Digital Marketing Specialist (Search) at WebFX, you will be responsible for managing all aspects of SEO and PPC campaigns for clients. This includes optimizing websites for search engines, performing keyword research, creating and managing paid search ad campaigns, and preparing monthly reports. You will also work closely with clients to understand their business goals and develop strategies to meet their needs. You will need strong analytical skills, excellent communication skills, and a passion for digital marketing.
Must have:
  • 18+ Months Experience in SEO/Technical SEO/Local SEO
  • Google Ads Knowledge and Experience
  • Social Media Ad Management Experience
  • Google Analytics Knowledge
  • CRO Experience
Perks:
  • Profit-Sharing
  • Performance Bonuses
  • Health Insurance
  • World-Class Digital Marketing Training
  • Long-Term Career Track Opportunities
  • Ongoing Learning Bonuses
  • Long-Term Stability
  • Support System
  • Low Turnover Rates
  • Community Atmosphere
  • Annual FXFest Trip
  • Fully Equipped Workspace
  • Rapidly Growing Company
  • Access to Proprietary Software
  • Merit-Based Promotions
  • Annual Compensation Increases
  • Global Giving Initiatives

Job Details

WebFX is a proud Google Premier Partner with 6 offices in the US as well as one in Guatemala and another in Cape Town, South Africa! We are continuing to expand worldwide and would love for you to be a part of that! In fact, we doubled in size in the past 5 years and are projecting to once again double in size and be a global, publicly traded tech company by the year 2030 - operating in every continent, servicing clients globally. We currently have talented team members across the globe (representing 18+ Countries) who work full-time and have done so for 10+ years.

No matter where you’re located, we’d love to have you join our mission of providing world-class digital marketing solutions to mid-size businesses on a global scale. We thrive on driving business growth for our clients and are looking for people who take pride in their marketing efforts and enjoy having fun at the same time. Sound like you? Great! Keep reading:

Why Choose WebFX

For 9 years in a row, WebFX has been named the #1 Best Place to Work in Pennsylvania, which is our headquarters’ home state! As a company, we pride ourselves on being able to offer the same culture and benefits to our global team members. In addition to very competitive base pay, we offer company profit-sharing, performance bonuses, and health insurance (including dental, vision, remote doctor, etc.). To aid in your success, we provide world-class digital marketing training (Organic SEO, Local SEO, PPC, Google Analytics + Studio, etc.), long-term career track opportunities, and ongoing learning bonuses (yes, you can get paid to learn!), along with numerous other benefits!

Read below to learn about some of the benefits you can expect when working with WebFX:
- No matter where you are located or your position, WebFX offers long-term stability to all of our FXFamily members. In fact, many of our global team members have been with WebFX for 10+ years, and we’re hoping you can be too! 🌏
- We put our people first; it’s as simple as that. You’re never on your own - when you run into inevitable challenges, we’re there to support you along the way! 
- Long-lasting relationships with both clients and team members due to consistently low turnover rates, which are simply unheard of in our industry because, again, we put our people first.
- When you join WebFX, you don’t just join a company; you join a community! We value all of our team members the same, regardless of their position or where they call home. We truly look forward to learning about you and your background, and we will be there to celebrate the milestones in your life together, no matter how big or small! 👏
- Invitation to our annual FXFest – an all-expenses paid trip for our international team members (with a 1-year tenure) to our company headquarters. The week-long event is filled with activities, learning, and motivation to help unite our U.S. and global staff! 🛫
- Fully equipped in-office setup including computer, dual large monitors, headset, seriously fast internet, generator, and more! 🖥️ 
- Be part of a rapidly growing company that, at the same time, only partners with clients who share our values. 🌱📈
- Unrestricted access to our dozens of proprietary software/platforms our internal R&D team has developed for our team’s exclusive use, in addition to access to the many 3rd party tools and software we utilize internally in order to WOW our clients. You can learn more about just some of our proprietary tools here.
- Merit-based promotional structure.
- Annual merit-based compensation increases! 💰
- We have a very strong commitment to giving back globally - in fact, it’s one of our values here at WebFX. As a member of our FXFamily, you get to be a large part of that simply by achieving your goals - since 2014, we’ve committed to donating globally through our FXBuilds program. You can learn more about that here!

What You'll Get

World-Class Training and Ongoing Career Development

- No matter your level of experience, our “Bootcamp” web marketing training program is provided for all new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position. 
- From training with our Sr Digital Marketers to access to countless industry-leading online training resources/courses/tutorials to getting experience with nearly 1,500+ different clients with various platforms, digital services, and in every industry you can think of (and then some), our training program is simply unrivaled!
- Training doesn’t stop after your initial training period. We offer career development training and monthly Lunch-and-Learns with our state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and more!
- FXLearns program – where you get incentives for taking advantage of our countless industry training resources
- After 1,500+ clients, we’ve been able to truly master our processes and procedures – you will be trained on all of those - no need to develop how to do things (unless you want to help us continually improve that process!) – because we refuse to ever stagnate, we are always pushing the envelope to make those processes 1% better too! 

Opportunities for Growth

WebFX grew 250%+ over the past 3 years both locally and globally, and merit-based promotional opportunities are abundant if you're meeting or exceeding position performance metrics. We believe in growing and promoting our internal team first and foremost. In fact, 95% of our promotions are internal! All team members have a very clearly defined progression path, so you know exactly what is expected of you so you can put your career in your own hands. And what’s more, you’re not expected to know it all - we believe in continually striving to be an expert in your subject matter of expertise – so while we will purposely challenge you to grow in SEO/PPC/Google Analytics, we are a full-service agency that has experts in other departments that handle everything else - from link building, social media, web design, and web development. So you can truly master your trade.

Our goal is to hire on 50+ team members over the next 36 months in South Africa, and we've recently opened our office in Cape Town to help us achieve this goal.



Potential Promotional Path for Digital Marketing Specialist Account Manager:
Digital Marketing Research Consultant, Director of Digital Marketing, Sr. Digital Marketing Research Consultant, etc.
 

Who We're Looking For

    • Desired Education
    • Bachelors in Marketing, Journalism, Communications, Information  Systems, Business, Statistics or related major

    • 18 Months + Experience in at least two of the following: We will train you on anything you don't know :)
    • General knowledge of SEO/Technical SEO/Local SEO
    • General knowledge of Google Ads
    • Knowledge and experience with social media ad management
    • General knowledge of Google Analytics
    • General Knowledge in CRO

    • Qualities
    • Excellent customer service skills
    • Capable of working concurrently on several projects
    • Excellent organizational skills and attention to detail

What You'll Do

    • Manage all aspects of SEO and PPC campaigns for clients in order to drive client growth/success
    • Optimize client websites for search engines (on-page SEO)
    • Perform keyword research for both SEO and PPC campaigns
    • Analyze competitors’ websites and online marketing initiatives
    • Create and manage paid search ad campaigns
    • Manage significant paid search budgets on top tier search engines (Google & Bing)
    • Prepare monthly SEO campaign reports
    • Optimize web content for keywords related to customer products and services
    • Consult with clients about their business goals and propose solutions and strategies that meet their needs (primary point of contact for your individual clients)
    • Analyze and Correct technical issues on the backend of websites
    • Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)

Compensation
Negotiable, based on experience
Annual merit-based increases

Working Hours and Location

We're currently looking for full-time team members who are able to work in our Cape Town office and the hours outlined below.

Office Locations:
Cape Town Office: Waterview CI, Century City, Cape Town, 7441, South Africa

Work Hours:
Monday through Thursday: 10:00 AM -7:30 PM SAST

Friday: 10:00 AM - 5:00 PM SAST


Check out our culture on social media:

Please submit a resume or CV (in English) to be considered for this opportunity.

*You don't need to apply more than once, even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications! 

WebFX is an Equal Opportunity Employer committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!

Similar Jobs

Gamezop - Content Writer - Astrozop

Gamezop

India (Remote)
6 Months ago
GAMURS Group - Siliconera: Freelance Video Game Writer (Guides & Lists)

GAMURS Group

United States (Remote)
7 Months ago
Xsolla - Social Media Manager-Web3

Xsolla

Los Angeles, California, United States (Hybrid)
4 Months ago
Azerion - Copywriting & Localization Intern

Azerion

Netherlands (Hybrid)
4 Months ago
GAMURS Group - Operation Sports: Freelance Racing Games Writer

GAMURS Group

(Remote)
4 Months ago
Wildflower Interactive - Marketing & Communications Director

Wildflower Interactive

Los Angeles, California, United States (On-Site)
6 Months ago
Streamline Media Group  Inc  - Marketing Coordinator - Publishing

Streamline Media Group Inc

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
2 Months ago
Google - Account Strategist, Mid-Market Sales, Google Customer Solutions

Google

Redwood City, California, United States (On-Site)
3 Months ago
Bally's Interactive - App Performance Manager

Bally's Interactive

Douglas, Scotland, United Kingdom (On-Site)
3 Months ago
WebFX - Remote Copywriter: Agriculture/Environment/Eco Living

WebFX

South Africa (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

ByteDance - Search Operation Quality Assurance - Ads

ByteDance

Pasig, Metro Manila, Philippines (On-Site)
3 Months ago
Smart Food Safe  - Marketing Manager

Smart Food Safe

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Atluri Holdings - Marketing Manager

Atluri Holdings

Hyderabad, Telangana, India (On-Site)
4 Months ago
WebFX - Jr. Digital Communications Account Manager

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
3 Months ago
Sportskeeda - Assistant Content Manager - Gaming

Sportskeeda

India (On-Site)
2 Months ago
Neostella - Technical Writer

Neostella

Medellín, Antioquia, Colombia (On-Site)
3 Months ago
Sportskeeda - Group Business Manager

Sportskeeda

India (Remote)
3 Months ago
Onward Search - AEM Content Developer

Onward Search

Woonsocket, Rhode Island, United States (Remote)
1 Week ago
CloudHire - WordPress Developer

CloudHire

Gurugram, Haryana, India (On-Site)
3 Months ago
WebFX - Marketing Designer

WebFX

Philippines (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Cape Town, Western Cape, South Africa

Sporty Group - INT Commercial Talent Acquisition Specialist - South Africa

Sporty Group

South Africa (Remote)
2 Months ago
WebFX - Technical Digital Marketer (MARTECH Implementation) (Cape Town)

WebFX

Cape Town, Western Cape, South Africa (On-Site)
2 Months ago
WebFX - Remote Copywriter: Finance/Investment/Money/Business

WebFX

South Africa (Remote)
3 Months ago
Tesla - Employee Advisor

Tesla

Kokstad, KwaZulu-Natal, South Africa (On-Site)
2 Hours ago
WebFX - Marketing Designer (Cape Town)

WebFX

Cape Town, Western Cape, South Africa (On-Site)
3 Months ago
Nagarro - Senior Staff Engineer (Project Manager/Scrum Master)

Nagarro

Johannesburg, Gauteng, South Africa (Remote)
3 Months ago
WebFX - Digital Marketing Manager (Search) (Cape Town)

WebFX

Cape Town, Western Cape, South Africa (On-Site)
3 Months ago
Nagarro - Senior Engineer, Mobile iOS

Nagarro

South Africa (On-Site)
3 Months ago
PwC - Enterprise systems manager

PwC

Johannesburg, Gauteng, South Africa (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Assystems - Responsable Expert in Wasting and desmantling activities H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
3 Months ago
The Pokemon Company International - Associate Product Marketing Manager - Bilingual (Japanese/English)

The Pokemon Company International

Bellevue, Washington, United States (Hybrid)
1 Week ago
STAGE - Culture Head - Bhojpuri

STAGE

Noida, Uttar Pradesh, India (On-Site)
7 Months ago
Entain - Digital Media Coordinator

Entain

Queensland, Australia (Hybrid)
2 Weeks ago
Playrix - UA Marketing Producer

Playrix

Portugal (Remote)
3 Months ago
Lionsgate Games - Manager, Integrated Marketing

Lionsgate Games

Santa Monica, California, United States (On-Site)
1 Month ago
YallaPlay - Mobile Game User Acquisition Coordinator

YallaPlay

(Remote)
5 Months ago
Canva - Associate Creative Director, Southeast Asia (Bahasa Indonesian Speaker)

Canva

Singapore, Singapore (On-Site)
1 Month ago
Convai - Technical Marketing Artist

Convai

California, United States (On-Site)
7 Months ago
Tesla - Leads Generation Program Manager

Tesla

Taguig, Metro Manila, Philippines (On-Site)
3 Hours ago

Get notifed when new similar jobs are uploaded

About The Company

United States (Remote)

United States (Remote)

United States (Remote)

Cape Town, Western Cape, South Africa (On-Site)

Cape Town, Western Cape, South Africa (On-Site)

Antigua Guatemala, Sacatepéquez Department, Guatemala (On-Site)

Antigua Guatemala, Sacatepéquez Department, Guatemala (On-Site)

View All Jobs

Get notified when new jobs are added by WebFX

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug