Lead Generation Specialist
Job Description
- Develop lead generation strategies via email, LinkedIn, and social media.
- Research lead data using tools like LinkedIn Sales Navigator and Yelp.
- Coordinate with content and marketing teams for messaging and content.
- Measure and optimize lead nurturing and email campaign performance.
- Identify and engage key decision-makers in global markets.
- Pitch core value proposition and secure demos for the sales team.
- Minimum 3 years of lead generation/demand generation experience.
- Proficiency in LinkedIn Sales Navigator, email marketing, and CRM tools.
- Strong analytical, written, and verbal communication skills.
- Bachelor's degree or equivalent experience in Business.
- Competitive Salary
- Generous Uncapped Commission
About the Job
Lead Generation Specialist – Global Outreach
Location: Pune, India
Contract: Permanent, Full-Time, On-Site
Experience – Minimum 3 years of relevant experience.
Salary: Competitive + Generous Uncapped Commission
Company Overview
Digikore Studios is one of India's largest Visual Effects Studios, delivering VFX on projects of Netflix, Disney, Amazon, Warner Bros, Paramount, Sony and Hulu.
Digikore Digital is a new venture of Digikore Studios. Digikore Digital offers services in Digital Marketing. Our aim is to become a premier Digital Marketing agency helping businesses Hyperscale.
Job Role
The ideal candidate is a motivated, organized, and creative individual who welcomes the challenges of acquiring and developing new business through sales efforts. You will build key customer relationships, identify business opportunities, and close business deals while maintaining an extensive knowledge of current market conditions.
Job description
Key Functional Responsibilities
1. Develop a lead generation strategy through email, Linkedin and other social media channels.
2. Research on primary and secondary lead data using LinkedIn Sales Navigator, Yelp, and other database tools.
3. Coordinate with content and marketing teams in the development of newsletters and marketing content for Customers/Potential Customers for LinkedIn Content Strategy.
4. Work with the Creative team in developing effective messaging strategies and creating compelling messaging for target Clients.
5. Develop documentation and road maps for processes, A/B tests, and promotions that succeed through LinkedIn and email marketing.
6. Measure results, optimize LinkedIn lead nurturing and email messaging workflows, and implement recommendations to optimize the campaign performance.
7. Identify suitable accounts for product fit for global markets.
8. Identify key decision-makers to reach out in those specific accounts.
9. Reach out to them and build a working rapport with them.
10. Explain & pitch our core value proposition to these stakeholders.
11. Follow up via various channels to lock in a demo for our Sales team.
Skill Requirement :
1. Experience with LinkedIn Sales Navigator, email marketing, marketing tools and great analytical skills
2. Experience working in digital or B2B customer acquisitions
3. Previous or current experience in reaching out to prospects on LinkedIn and/or via email
4. Some experience with using email templates and marketing automation
5. Familiarity in nurturing prospects into leads by creating message sequences
6. Basic knowledge of HubSpot or any other CRM
Qualifications:
- Bachelor's degree or equivalent experience in Business
- 3+ years of Lead generation/ Demand generation experience
- Excellent written and verbal communication skills
