Razer

Category Manager (Hardware)

RazerStore Sales Associate (PT, KOP)

Product Marketing Specialist

Marketing Manager

Razer seeks a Category Manager (Hardware) to lead product launches across Asia-Pacific. Must have 3-5 years of experience in product marketing, a data-driven mindset, and a deep understanding of the gaming industry. Strong collaboration and communication skills are essential.

<div class="css-ey7qxc"><div data-automation-id="jobPostingDescription" class="css-1c77qi8"><p>Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is <b>a place to do great work</b>, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also <b>a great place to work,</b> providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.</p><p></p><h2><b>Job Responsibilities :</b></h2><p style="text-align:inherit"></p>Job Description Summary<br>The Regional Category Manager demonstrates end-to-end ownership of category(ies) in-charge and is responsible for developing and implementing the go-to-market (GTM) strategy for Razer product launches across the Asia-Pacific region.<br><br>In this role, you will play a pivotal part in the success of Razer's product launches across all AP countries. Reporting to the regional VP of Sales and Marketing, you will collaborate closely with cross-functional teams, including Marketing, Sales, and global Division category leaders, to develop and execute the regional go-to-market (GTM) strategy. Your strategic thinking, market insights, and product expertise will be essential in determining the product assortment, pricing, distribution channels, and the marketing mix (4P) for our cutting-edge tech products for gamers.<br><br>Are you passionate about driving innovation and gaming product technology adoption in the Asia-Pacific region? Do you have a keen understanding of the APAC market and are passionate about gaming? If so, we have an exciting opportunity for you! We are seeking a Regional Category Manager to join our team in Singapore.<ul><li>GTM Strategy Development: Lead the development and execution of comprehensive GTM strategies for Razer's product launches across the Asia-Pacific region. This includes market analysis, target audience identification, and product positioning to ensure successful market penetration.</li><li>Market Insights: Stay at the forefront of industry trends, competitive landscapes, and customer preferences in the AP region. Translate these insights into actionable recommendations for product enhancements and market opportunities.</li><li>Product Lifecycle Management: Oversee the entire product lifecycle, from pre-on-shelf planning to end-of-life, ensuring that products meet regional market demands and align with global product strategies.</li><li>Pricing Strategy: Collaborate with cross-functional teams to establish competitive and profitable pricing strategies. Monitor and adjust pricing as necessary to maximize market share.</li><li>Collaborate with team members on aspects of sales forecasting, campaign planning, traffic &amp; demand generation.</li><li>Channel Training: Build and nurture relationships with regional distributors, retailers, and business partners to instil confidence in our new products and optimize market reach.</li><li>Marketing Mix: Work closely with the Marketing team to create and implement marketing campaigns that resonate with gamers in AP. This includes defining messaging, target audiences, and activities.</li><li>Product Launch Execution: Plan and execute successful new product introductions (NPI), coordinating with global Divisions, Sales teams, and regional partners. Monitor launch performance and adjust as needed.</li><li>Market Performance Analysis: Continuously analyse product performance, market share data, customer, and end user feedback. Use these insights to refine strategies and make data-driven recommendations.</li></ul><p style="text-align:inherit"></p><p style="text-align:inherit"></p><h2>Pre-Requisites :</h2><ul><li>Bachelor’s degree in Business Management, Marketing, or a related field.</li><li>Minimum of 3-5 years of global or regional experience in product marketing or a related field.</li><li>Data-driven mindset and strong analytical skills, able to interpret data, identify problems, and come up with constructive solutions.</li><li>Able to Collaborate effectively with regional and global teams, including Sales, Marketing, and Operations functions.</li><li>Thorough and solution-oriented way of working.</li><li>Flexibility and the ability to work under pressure.</li><li>Deep understanding of the tech product lifecycle and the ability to manage multiple products simultaneously.</li><li>Candidates with Consumer Electronics, Sports Fashion, or Direct-to-consumer experience preferred.</li><li>Strong understanding of gamer mindset and the gaming and consumer electronics industry.</li></ul><p style="text-align:inherit"></p><p style="text-align:left"><b>Are you game?</b></p></div></div>