1. Responsible for optimizing advertising accounts on information flow media platforms, and accountable for the overall ROI of placement channels;
2. Based on business growth targets, formulate traffic acquisition plans and action schemes. Complete the formulation of advertising media placement strategies, account setup, optimization, data analysis, etc.;
3. Maintain communication with the business, operations, and product departments of placement media, timely grasp media information and apply it to placements;
4. Cooperate internally with the company for promotion design, operations, technical docking, data monitoring, and other related work;
5. Analyze and summarize data across different time dimensions, and adjust placement strategies timely and effectively based on data.
1. Passionate about the gaming industry, possessing strong curiosity and learning ability; excellent fresh graduates are preferred;
2. Good data analysis skills, able to adapt to frequent contact with numbers and spreadsheets in work;
3. Good at analyzing audience psychology, understanding audience needs, and precisely targeting specific user groups;
4. Possess some creativity in advertising materials, capable of providing suggestions and guidance for improving advertising materials;
5. Strong ability to withstand pressure, possessing a strong sense of responsibility, initiative, and teamwork spirit.