AM, Digital Marketing

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Who are we looking for?

First-principle problem solver who is passionate about problem solving with the help of data. Eager to learn and drive growth at scale in a cost efficient manner. If you’re a curious mind and a sharp individual with strong analytical skills, then you’d fit right in with us. Deep functional knowledge in the performance marketing space is a plus.

Why PhonePe?

You’ll own the growth marketing for multiple areas within a broader function. You get to be part of a hyper-growth start-up and work closely with leadership on strategic problem statements and business decisions that impact 600M+ people. You’ll get to interact with some of the smartest professionals that the country has to offer and get exposure to all facets of building a product and at scale.

In this role, you’ll be working for our Performance Marketing Team. This function is responsible for acquiring new customers while meeting Business KPIs for Indus App Store

The gig

Own the entire acquisition strategy and marketing activities. The function is responsible for driving performance marketing activities through various channels - Google Adwords, Facebook Manager, Preburn Partnerships and Networks. This will also encompass ensuring tech product integrations for last click attribution and necessary events tracking for CPX optimisation.

Collaborate closely with the business, product functions to understand the business problem and translate them into the right problem statement

Collaborate with analytics, marketing product, design, compliance & finance functions on a regular basis to ensure end to end planning, reporting, management & execution.

Work with the analytical team to generate new insights & and work on a holistic research to identify new problems. Understand perf channels capability and limitations to suggest a solution of identified problems. Solution should be realistic along with ROI and impact analysis.

Have strong communication and negotiation skills for vendor selection, management & pricing decisions. Assertive enough to command our requirements with external and internal stakeholders

Have a strong problem solving mindset and be able to apply the right analytical approach for solving the same.

Be able to influence stakeholders across various functions to drive initiatives & data driven decision making

Be an integral part of the pod strategy and go beyond being a marketing counterpart

Job requirements

Engineering or MBA graduate from Tier 1 college

2 to 3 years of experience in performance marketing or any analytical roles

Strong problem solving & analytical skills

Penchant for business & curiosity to understand how the product works

Understanding of attribution mechanism, event tracking, product integrations & optimization frameworks.

Basic understanding of data structure, storage and flow across engineering systems in order to be able to manage product integrations and raise appropriate requests with analytics

Understanding of performance marketing principles, law of diminishing return and elasticity.

Understanding of A-B frameworks & time series analysis

Experienced in running Google Ads, Facebook Ads Manager, IOS search Ads is preferred

Experienced in using third party attribution tool such as Appsflyer/Singular/Adjust (any one) is preferred

Experience in Affiliate Marketing & ad fraud prevention is a plus

Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

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