As an Apple Card Marketing Manager, you will be responsible for leading marketing programs focused on new customer acquisition. You will collaborate with a diverse team across various departments, including product, data science, finance, and creative teams. Your role will involve forecasting, test design, creative development, segmentation, optimization, and analysis to drive business results. You will be expected to deeply understand the Apple brand and the customer experience, innovating within the credit card industry to promote financial health. The role requires a passion for performance-driven marketing, crafting innovative acquisition tests, and working within a dynamic and diverse environment.
Must Have:- Lead marketing programs from concept to delivery.
- Partner with cross-functional teams.
- Drive business results through forecasting, testing and analysis.