Brand Marketing Intern

20 Minutes ago • All levels

Job Summary

Job Description

The Brand Marketing Intern will participate in the process of launching Caltrate brand's children's line, OTC Caltrate Gold line, and NBA IP cooperation, including market pain point insights, competitive product data analysis, product selling point analysis, and product material production assistance. They will assist with the promotion of Caltrate children's products on Xiaohongshu and Douyin platforms, managing the entire process from blogger selection, content creation, and post-publication data tracking. The intern will also assist with brand marketing activities, including material follow-up, media plan follow-up, offline event details, and execution. Furthermore, they will be involved in brand outdoor advertising projects, follow project progress, and participate in material production. They will also communicate internally with departments like Legal, Finance, and Material Review, and with external agencies to refine plans, convey brand concepts, and promote marketing activities. Finally, they will handle basic process tasks such as booking meeting rooms, assisting in permission applications, invoice verification, and internal material review.
Must have:
  • Highly responsible, detail-oriented, strong communication skills, and strong ability to withstand pressure.
  • Must be able to intern on-site for 5 days a week, with at least 4 days in the office, and the ability to work remotely for 1 day.
  • Proficient in MS Office skills, including PPT, Excel, Teams, and Outlook.
  • Prior internship experience in MNCs or advertising agencies is preferred.

Job Details

1.参与到钙尔奇品牌下儿童品线 & OTC金钙尔奇品线 & NBA IP合作落地过程,包括但不限于市场痛点洞察、竞品数据分析以及可视化、本品牌产品卖点分析、产品物料产出等协助工作 2.协助小红书及抖音平台上钙尔奇儿童产品推广:从博主挑选、主题制定、内容审核、发布后数据追踪,全流程深度参与并为主要项目owner 3. 协助品牌营销活动开展落地,包括但不限于素材跟进、媒体方案跟进、线下活动细节跟进及执行 4.协助品牌户外广告项目落地,跟进项目进度,参与物料制作 5.内部跨部门沟通:根据业务需要,与法务、财务、物料审核等多部门进行沟通,协助推进品牌项目落地 6.对接外部 Agency,沟通完善策划,传递品牌理念产品信息,推进营销活动进程。 7.基础性流程工作:预定会议室、协助申请权限、发票核销、内部材料审核等; 【岗位要求】 1.有高度责任心,细心靠谱,沟通能力强,抗压能力强,具有multi-tasking的能力 2.能够线下实习,每周需要5天支持,至少4天到办公室,可1天居家远程办公。能够持续至少半年(能保证稳定长期优先),尽快入职,手把手交接工作内容; 3.熟练使用MS Office技能,PPT、Excel、Teams、Outlook是工作必备软件 4. 过往具有甲方MNC实习经验、乙方广告公司实习经验者优先

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us.

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