Business Intelligence Analyst 4

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to revolutionize commerce globally to make moving money, selling and shopping, personalized and secure.
Xoom is PayPal’s international cross border payments service. Our goal is to enable the next generation of safe and secure global money movement. Xoom’s services provide a low cost and vital resource for people needing to assist their loved ones by sending money abroad, with services extending to over 160 countries.
Alongside Sales and Product functions, the Marketing function will be central to this ambition. Our goal is to create and embed a bold new operating model that will position PayPal to compete and win in the market. The Marketing Technology role within Marketing is essential to empowering marketers on the frontline with the knowledge, skills, platforms, and capabilities to do exceptional work.

The Team – Xoom Marketing
The Xoom Marketing team is currently looking for world class marketers and professionals to take it to the next level. Our goal is to evangelize Xoom’s powerful cross border remittance product to relevant customers. To succeed on this team, it is important to be comfortable working in a highly multi-functional and matrixed setup, demonstrate high degree of autonomy and resilience, stay curious, willingness to learn & experiment, and help drive best of class engineering practices, Marketing technology, and vendor relations skills.
This role will work in heavy collaboration with the PayPal Consumer Analytics team. The PayPal Consumer Analytics team is responsible for driving powerful insights to the Marketing team via deep understanding and mastery of Xoom’s data. The Analytics team has a powerful seat at the table in driving improvements in Xoom’s data culture & hygiene, building business cases embedded in the data, and ultimately driving bottom line business results. To succeed in this endeavor, we are creating an ecosystem that brings together people, process & platform as one; offering our customers a hyper-personalized experience that is both timely and relevant. The team comprises of Marketing Analytics leads & technologists who work closely with marketers, marketing operations & data teams to implement solutions that drive value for our customers and ultimately to PayPal.

Job Description:

The Marketing Analytics Lead within Xoom will be the go-to person to accurately and powerfully define Marketing’s impact on the Xoom business. The Marketing Analytics Lead will live and breathe Xoom data, as well as understand where gaps in data insights occur and build roadmaps to bridge those gaps. Time will primarily be split between driving projects to help improve Xoom’s data infrastructure as well as help the Marketing team set up tests and pull results to ultimately demonstrate Marketing’s impact. The lead will require extensive familiarity with B2C core capabilities and be able to guide stakeholders on the art of possible. In this role, the leader will roll up into the Xoom Marketing team, but heavily collaborate with the PayPal Marketing Analytics team to ensure alignment with PayPal’s Data, Measurement, and Analytics vision with Privacy guardrails and drive enterprise alignment for the team. 

Responsibilities: 

• Own day-to-day relationship with Xoom Marketing (particularly Paid Marketing) in providing data-driven insights including but not limited to the business casing, deep dives, modelling, campaign performance readouts, and optimization.
• Drive overall vision & innovation in Xoom Analytics that will ultimately improve Marketing’s ability to access and understand data, leading to powerful insights to drive the business
• The Manager will also be responsible for delivering accurate, action-driving recommendations to drive business performance and investment optimization. This is an Individual contributor role.
• Build effective and modular data dashboards for Xoom marketers to leverage for insights
• Own troubleshooting & resolving data breakages that may originate from within the Marketing Technology stack with our MarTech lead by acting as the daily liaison with Marketing, MarTech, and Product; owns defining the process of quick identification and resolution of Marketing stack issues
• Deep knowledge of AdTech tools leveraged for paid marketing activities like DSPs, Google Marketing platform, Google Analytics, tag management, CMS, MMPs like Kochava, Adjust, etc.

• Liaise with Paid Media vendors with Paid Marketers on a needs basis
• Work with cross-functional teams (Marketing Technology, Privacy, Legal, Analytics, Data Science, Program, Architecture, Development) to drive alignment to marketing strategy. Build trust and effective relationships with peers/cross-functional teams and influence senior leaders to communicate vision, strategy, goals, status, and customer impact. 

• Evangelize segment roadmaps and build strong relationships with key stakeholders that will allow team to understand gaps and prioritize right solutions. 

• Collaborate with geo-distributed teams of developers, platform specialists, product management team and various stakeholders spanning across multiple time zones. 

• Proven experience in Agile best practices and evangelize across the organization by documenting actionable EPIC’s and user stories. 

• Forms a competitive understanding of customer experiences in marketing by synthesizing insights from multiple qualitative and quantitative sources. Takes ownership of product success metrics. 

• Understands systems and technologies related to the marketing domain. Knows all the services required to support a specific user scenario. 

• Presents clearly and keeps presentation on track.   Answers questions from executives confidently and accurately. Ability to persuade peers and partners. 

• Represents organization working with other global business units. Provides timely feedback to team members and peers. Removes friction and resolves small conflicts without escalation. 

• Inspires the team to drive high quality products that delight our customers. Ensures buy-in for product strategy within the cross-functional team. 

Requirements: 

• 7+ years of experience in Marketing Analytics role, preferably a consumer-based business
• 5+ years experience working with Paid Media stakeholder and vendors
• 5+ years of product management experience in Digital Marketing execution domain
• 3+ years of experience in defining OKRs, measure KPIs, and collaborating and driving clarity of execution to stakeholders (Marketing, Analytics, Product)
• MS/PhD Degree in Statistics, Mathematics, Applied Mathematics, Computer Science, Operations Research, Engineering, Economics preferred
• Strong foundational knowledge of Paid Media landscape and needs (SEM, Social, Display, CRM, etc.)

• Experience with managing or executing marketing activities in advertising technology platforms such as Google Analytics, Google Marketing Platforms, DSPs as well as measurement and analytics tools/dashboards  

• Fearless leader able to constructively advance opinionated perspective, well-informed by industry and customer analysis, to all levels of organization. Ability to synthesize information and present it in a meaningful manner

Education & Experience required: 

• MS/PhD Degree in Statistics, Mathematics, Applied Mathematics, Computer Science, Operations Research, Engineering, Economics strongly preferred
• Marketing, Sales, Project Management domain knowledge 

• Essential experience in managing multiple small/medium workstreams in parallel. 

• Agile excellence and ability to set an example by following the best practices. 

• Optimization mindset that can drive automation and engineering focused products in Agile and Lean environment. 

• Digital marketing experiences a big plus. 

PayPal Values: 

• Create Amazing Customer Experiences 

• Execute and Win as One Team 

• Respect and Value Uniqueness 

• Care for Yourself and Each Other 

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$64000 to $156750

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.