Business Intelligence Analyst

Publicis Media is a media agency dedicated to create value to our clients through traditional and digital media, using investment strategy, intelligence and data analytics, Big Data, technology, performance marketing and content.

Responsible for collecting, analyzing, and interpreting data to generate actionable insights that drive business decisions.

BI Analyst works closely with cross-functional teams to understand business requirements, develop analytical solutions, and present findings in a clear and concise manner.

BI Analyst needs to stay updated on industry trends and best practices to continuously improve our data analysis processes.

• Strong analytical skills, with the ability to integrate, interpret, and analyze data effectively.
• Proficiency in data analysis tools and media/research industry software, such as GWI, TGI and global syndicated sources , ref . Euromonitor, eMarketer etc)
• Proficiency in social listening tools.
• Comprehensive understanding of category, industry trends, and audience behavior.
• Excellent communication and collaboration skills.
• Knowledge on statistics and psychology / sociology are recommended skills
• Attention to detail and accuracy in data analysis and reporting.
• English proficiency is a plus