Channel Experience Manager

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role overview:

Responsible for expertise and Channel Marketing activity in the territory. Collaborate with Commercial Managers to define appropriate strategies for each client, negotiate and validate these strategies by managing the planning, implementation, and maximization of the value of Trade Marketing activations for clients, their paid media, and our Marketing assets while respecting the notion of return on investment.

What you'll be doing:

• Liaise with Commercial Managers to understand challenges, objectives, and Trade Marketing & Experiential needs
• Validate and implement plans with Commercial Managers (POS, Co-op, owned media, field merchandising, social media, online advertising, etc.) to deliver client objectives and revenue growth, including D@R (all based on expertise, best practices, and ROI analysis)
• Collaborate with product managers and CMs to prepare and share presentations on products & strategies with clients
• Work directly with clients to ensure the perfect execution of these strategies
• Manage relationships with suppliers to deliver Trade Marketing activations (creatives, POS, production agencies, merchandising, etc.)
• Manage various projects concerning the implementation of activations (IDUs & content, screens, product demonstrations, furniture, etc.)
• Make recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase product visibility and awareness
• Manage budgets concerning Trade Marketing Business Operations costs and Co-op investments (incentives, IDUs, Retailer media & space, experiential, Retailer events, seller contests, training, etc.)
• Implement plans negotiated with third-party publishers and other partners (Sony Sisters, B2B, etc.) related to Trade Marketing activations
• Be the market reference, provide regular feedback, share best practices, and report on local Trade Marketing plans to relevant stakeholders
• Communicate regularly with client Marketing Teams (and our local Marketing Team) to share Marketing plans
• Coordinate Channel Marketing & Experiential activity and collaborate with all Teams (CM, Finance, Ops, BA, Commercial Planning, MAM, Media Manager, Campaign Manager, etc.) to optimize the deployment of plans and actions
• Implement necessary actions for the optimal execution of our launches and promotional campaigns (POS, merchandising commandos, etc.)
• Supervise interns and/or apprentices

What we're looking for:

• Expertise in customer journey (omnichannel, especially online and in-store)
• Expertise in channel marketing
• Project, agency, and budget management
• Communication and collaboration
• Time and priority management
• Understanding of other marketing channels (social media, online advertising, etc.)
• Fluent in English

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.