Communications Planner

7 Minutes ago • All levels
Editorial

Job Description

This role involves direct collaboration with agency clients and participation in inter-team projects. You will work with specialists in performance marketing, content, research, and analytics, preparing media recommendations for the Digital channel. Responsibilities include planning, purchasing, monitoring, optimizing, and settling online advertising campaigns, as well as conducting analyses, creating reports, and analyzing market trends. You will also evaluate media offers for effectiveness and cost-efficiency, and collaborate with media partners and other agencies. Candidates should be open to learning, have previous experience as a Media Assistant, be proficient in digital campaign purchasing and online communication trends, skilled in data analysis and Excel, and fluent in English, with higher education or in their final years of study.
Must Have:
  • Direct cooperation with selected agency clients and inter-team projects
  • Cooperation with specialists from various fields: performance marketing, content, research, and analytics
  • Preparation of media recommendations for the Digital channel
  • Planning and purchasing advertising campaigns in Online media (on selected Offline projects)
  • Monitoring, optimizing, and settling campaign progress
  • Conducting analyses, creating reports, analyzing market trends
  • Ad hoc analyses regarding media and evaluations of media offers for effectiveness, cost-efficiency, and alignment with campaign goals
  • Cooperation with media partners and other Agencies
  • Openness to changes and learning new things
  • Previous experience as a Media Assistant in a media house
  • Experience in purchasing digital campaigns and knowledge of online communication trends
  • Ability to count and analyze data, proficiency in Excel
  • English language proficiency for free communication
  • Higher education or final years of studies
Perks:
  • Employment based on an employment contract (initial probationary period)
  • Hybrid work (minimum 8 days/month from the office)
  • Flexible start times (between 8 AM and 10 AM)
  • Non-wage benefits package (basic medical care, Nais benefit platform top-up, group insurance option, foreign language learning platform, Company Social Benefits Fund)
  • Supportive, trusting, and helpful work environment
  • Celinki (work ends at 3:00 PM every Friday)
  • Internal, international Marcel platform (e-learning via LinkedIn and Udemy, proprietary programs, live workshops)
  • Let’s Talk (free psychologist consultations)
  • Culture of Curiosity (inspiration and knowledge sharing)
  • International and local development programs (AI Ready, Przystanek, Power Of Experts)
  • Charitable activities (e.g., Akcja Mikołaje)
  • Pet-Friendly offices
  • Work Your World (6 weeks remote work from anywhere for employees with 1+ year tenure)
  • Power of Referral (financial bonus for successful talent referrals)
  • Parking spaces reservable via app

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Company description

!USMSZenith1

Zenith, a media agency belonging to Publicis Groupe, has ROI in its DNA. Its ambition is to combine data, the latest technologies, and the best specialists on the market to significantly contribute to the business growth of its Clients. The team in Poland consists of over 200 specialists in communication and media planning, content and performance marketing, analytics, and data. The agency's portfolio includes over 60 leading global and Polish Clients, the largest of which are: Pepsico, AmRest (KFC, Pizza Hut), Adamed, Swarovski, Kompania Piwowarska, Disney, Credit Agricole, RTV Euro AGD, Coty, Wedel, Electrolux, and Animex. Zenith, for the fourth consecutive time, ranks second and receives a DOMINANT rating in the RECMA “Qualitative” ranking. The agency regularly wins awards and distinctions for the effectiveness and creativity of its campaigns. In 2023, it received the Grand Prize and the title "Media Group of the Year", in 2024 a distinction and the title "Media Group of the Year" from Media & Marketing Polska magazine. In 2024, it was hailed as "Success of the Year" by Panorama Reklamy Press, received the title of Agency of the Year MIXX Awards 2024, and took second place in the EFFIE 2024 Media Agency Ranking. Zenith is part of Publicis Groupe, the largest and highest-rated media group in Poland according to the RECMA "The Qualitative Evaluation Poland" report in 2024.

Overview

What will you be doing?

  • Direct cooperation with selected agency clients as well as work on inter-team projects
  • Cooperation with specialists from various fields: performance marketing, content, research, and analytics
  • Preparation of media recommendations for the Digital channel
  • Planning and purchasing advertising campaigns in Online media (on selected Offline projects)
  • Monitoring, optimizing, and settling campaign progress
  • Conducting analyses, creating reports, analyzing market trends
  • Ad hoc analyses regarding media and evaluations of media offers in terms of their potential effectiveness, cost-effectiveness, and alignment with campaign goals
  • Cooperation with media partners and other Agencies with whom our Clients cooperate

Responsibilities

Join us if:

  • You don't like standing still, you are open to changes and learning new things
  • You have previous experience as a Media Assistant in a media house
  • You have experience in purchasing digital campaigns and know trends in online communication
  • You like to count and analyze data, and Excel has no secrets from you
  • You know English to a degree that allows free communication
  • You have higher education or are a student in your final years

Additional information

What do we offer?

  • Employment based on an employment contract - the first contract is for a probationary period.
  • Hybrid work - each team works in a different mode of stationary meetings. The main rule is to work a minimum of 8 days a month from the office.
  • Expected start times - flexible between 8 AM and 10 AM.
  • Non-wage benefits package - basic medical care paid by the employer, which you can extend with additional services and cover family members; top-up of funds on the Nais benefit platform, which you can use for a sports card, culture, or entertainment; possibility to join group insurance; access to a foreign language learning platform; Company Social Benefits Fund, from which you can receive, for example, holiday co-financing.
  • An environment where you will receive support, trust, and help - in satisfaction surveys, our talents confirm that they can rely on the team when they need advice (98%), and that there is an atmosphere of openness and acceptance of differences among people (96%).
  • Celinki - every Friday it is possible to finish work at 3:00 PM.
  • Internal, international Marcel platform - where we can use e-learning (LinkedIn and Udemy), as well as proprietary programs or live workshops.
  • Let’s Talk - possibility of free consultation with a psychologist.
  • Culture of Curiosity - we perceive it as a key element of our organization. We constantly provide our team with inspiration and knowledge during regular meetings and beyond.
  • International and local development programs, including:
  • AI Ready Program - aims to deepen and update knowledge in the area of generative artificial intelligence throughout the organization. We learn to use AI tools ethically, legally, safely, and responsibly.
  • Przystanek - a several-month educational and inspirational project, created with and for our talents, within which we deal with topics that are currently particularly important and needed for us.
  • Power Of Experts - an initiative that supports our talents in building a personal brand and encourages them to share experiences related to working in our company and expert knowledge.
  • Charitable activities - an example is Akcja Mikołaje, in which for several years in a row we have been carrying out activities supporting children in Orphanages, as well as residents and beneficiaries of the Home for Single Mothers in Kielce.
  • Pet Friendly offices - you can come to work with your pet.
  • Work Your World - an initiative for people with at least one year of service, in which we enable remote work from anywhere in the world for 6 weeks.
  • Power of Referral - an internal employee referral program in which you can receive a financial bonus for successfully referring talent.
  • Parking - parking spaces are available in our buildings, which you can reserve using the application.

At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin, or full/partial disability.

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