Dev Advocates, Technical Writers, and Content Creators

7 Minutes ago • All levels • $181,365 PA - $198,546 PA
Editorial

Job Description

PostHog is expanding its product offerings, including open-source product analytics, a data warehouse, a customer data platform, and Max AI. They are seeking Dev Advocates, Technical Writers, and Content Creators to join their Content Team. The roles involve contributing to their newsletter, creating comprehensive documentation, building example applications, and producing diverse developer-focused content. Ideal candidates possess strong software development skills, are independent problem-solvers, and are passionate about creating engaging content for developers.
Good To Have:
  • Newsletter contributors: great writers who can contribute polished, opinionated, and original articles for our audience of product engineers and founders.
  • Developers who love teaching: write great documentation, build example apps, pull together SDK references, or develop actionable learning content.
  • Developer content creators: love creating content for developers in any format (YouTube, Substack, podcast).
Must Have:
  • You have real development chops.
  • You figure out problems independently.
  • You love content creation.
  • You're M or T-shaped.
Perks:
  • Generous, transparent compensation & equity
  • Unlimited vacation (with a minimum!)
  • Two meeting-free days per week
  • Home office
  • Coworking credit
  • Private health, dental, and vision insurance.
  • Training budget
  • Access to our Hedge House
  • Carbon offsetting
  • Pension & 401k contributions
  • We hire and pay locally
  • Company offsites

Add these skills to join the top 1% applicants for this job

problem-solving
budget-management
game-texts
react
seo
python
sql

About PostHog

We're shipping every product that developers need to build successful products.

We started with open-source product analytics, launched out of Y Combinator's W20 cohort.

We've since shipped more than a dozen products, including a built-in data warehouse, a customer data platform, and Max AI, an AI-powered analyst that answers product questions, helps users find useful session recordings, and writes custom SQL queries.

Next on the roadmap are messaging, revenue analytics, and support products.

Our values are not a poster on the wall full of aspiration. They’ve come from how we really work. PostHog is open source, product led, and a default alive company that is well-funded.

Who we're looking for

We're hiring for a range of roles here. What you end up working on will depend on your exact skillset and preferences, so choose your own adventure.

You should apply if any (not all) of the below interest you:

  • Newsletter contributors: We have an amazing newsletter, Product for Engineers, with over 100k subscribers, and we want to launch more. We need great writers who can contribute polished, opinionated, and original articles for our audience of product engineers and founders. It's an ideal role for a developer who loves writing blogs and wants to access a larger audience. Pitch us an idea for a newsletter.
  • Developers who love teaching: We're building a big platform of tools, so there's lots for users to learn. If you can write great documentation, build example apps, pull together SDK references, or develop actionable learning content, we want to hear from you. Tell us how you'd improve our docs, or how you'd help users learn PostHog.
  • Developer content creators: You could have your own YouTube channel, run a Substack, or host a podcast – or have aspirations for doing so. Whatever your thing is, we're looking for people who love creating content for developers in any format. Got a pitch for what we should be doing here? Tell us about it.

You’ll fit right in if:

  • You have real development chops. We don't expect you to be a 10x dev, but experience in software development, either in full-time roles or through side projects, is essential. Our audience are devs, so you need to be too.
  • You figure out problems independently. There's rarely a blueprint to follow, or a list of jobs to be done at PostHog. We work together to find the best answers and solutions, but we expect everyone to bring a point of view and ideas they can execute.
  • You love content creation: Whether it's writing blogs, docs and tutorials, long-form videos, or short form clips, we're looking for people who love the craft of creating content for developers. People who love educating, or entertaining, through their work.
  • You're M or T-shaped: We're talking about skills and knowledge here. Being an expert in coding with AI who can write well could be a good profile, as could being deeply skillful at writing docs, tutorials, and information architecture. We're not looking for a single type of person, we're looking for talented generalists who bring some specific skills or perspective we lack.

If this sounds like you, we should talk.

We are committed to ensuring a fair and accessible interview process. If you need any accommodations or adjustments, please let us know

Meet the Content Team

Teaching and entertaining our audience through great docs, tutorials, newsletters, and video.

Salary

We have a set system for compensation as part of being transparent. Salary varies based on location and level of experience.

Learn more about compensation

Salary $181,365 - $198,546 + significant equity

We are open to paying well beyond these ranges for exceptional talent. If this is you, please apply.

Benefits

  • Generous, transparent compensation & equity
  • Unlimited vacation (with a minimum!)
  • Two meeting-free days per week
  • Home office
  • Coworking credit
  • Private health, dental, and vision insurance.
  • Training budget
  • Access to our Hedge House
  • Carbon offsetting
  • Pension & 401k contributions
  • We hire and pay locally
  • Company offsites

Get more details about all our benefits on the Careers page.

Your team's mission and objectives

Make PostHog a hub for product engineers to learn and collaborate

Editorial

Awesome content and docs for data warehouse

Owner: Ian Vanagas (support from Vincent Ge and Edwin Lim)

Motivation: Data warehouse is a high-leverage product for our customer infrastructure strategy, but it lacks both high-quality docs and strong content marketing content to drive adoption.

What we'll ship:

  • Updated and fully fleshed out docs, working along similar lines to reference docs Edwin and Vincent are creating for error tracking.
  • Alternatives, comparison and top-of-funnel content promoting our data warehouse.
  • Opinionated blog and newsletter content (e.g. how we use data warehouse)

We'll know we're successful when

  • Top-of-funnel content is getting traction and creating interest
  • Interest in the product converts to real usage from new and existing users
  • Growth in pageviews to data warehouse docs and tutorials
  • Increased visibility of PostHog as a data warehouse option from LLMs

Maturing the newsletter growth engine

Owner: Lior Neu-ner

Motivation: We want to reduce reliance on Substack recommendations, improve quality of paid signups, and create a scalable growth engine that's (largely) set and forget.

What we'll ship:

  • Newsletter ads for LinkedIn, Meta, and Reddit.
  • Newsletter ads and placements using new methods of tracking to validate.

We'll know we're successful when

  • Open rates above 40%
  • We know what works and this becomes easy to maintain

Long-term vision for newsletters

Owner: Ian Vanagas, Lior Neu-ner, and Andy Vandervell

Motivation: We want to maintain our existing newsletter schedule and quality standards while developing a stronger opinion on the future of newsletters at PostHog, audiences we want to reach, and what we're going to do to reach them in the short, medium and long-term.

What we'll ship:

  • An awesome newsletter every two weeks
  • Newsletter offsite to workshop new ideas and long-term plans
  • Updated handbook pages on newsletter process + plans
  • Hiring plan for what's needed to execute our newsletter vision

We'll know we're successful when

  • We're excited about our long-term plans for the newsletter
  • We ship a great newsletter every two weeks
  • We continue to see good engagement and feedback on newsletters
  • No decline in important metrics (shares, organic subs, open rate etc.)
  • We successfully onboard a new newsletter writer in Q3 with clear goals to work on

Shipping product engineer handbook

Owner: Andy Vandervell

Motivation: We want to completely own the concept of the Product Engineer by creating its central text. We're 80% of the way there. Need to ship final 20%.

What we'll ship

  • The introductory chapters of the handbook using a similar structure to the company handbook. This will give us the platform to then develop more sections on specific topics, or potentially integrate getting started content into the handbook.

We'll know we're successful when

  • We've shipped the first version of the guide
  • Positive initial reaction from our users and readers
  • Ranking for product engineer keywords in search
  • Incoming users convert to reading other parts of guide
  • Converting handbook readers to subscribers of the newsletter

Docs

Reference product docs for error tracking

Owner: Vincent Ge and Edwin Lim (support from Ian Vanagas)

Motivation: We want to show what 10x docs should look like by setting an example with a single product. These conventions will become examples and templates for 10x-ing other docs and a model for future technical writers to follow.

What we'll ship:

  • End-to-end product docs which include overview, concept explainers, references, use-case guides, tutorials, best practices, troubleshooting, code examples.
  • Stretch goal: Example app for error tracking

We'll know we're successful when:

  • Other small teams want their docs to look like the error tracking docs :)
  • Praise from users how awesome error tracking docs are

Generated SDK reference docs for popular SDKs

Owner: Vincent Ge

Motivation: No one should guess or look at source code to know how SDK methods work. We need to auto-generate references from source code that are accurate and always up to date.

What we'll ship

  • Reference generation code for:
  • posthog-js
  • posthog-react-native
  • posthog-node
  • posthog (python)
  • We can ship more or less depending on schedule/ask
  • We want push for highly accurate coverage and accuracy for these
  • posthog.com page that reads references and displays reference docs for:
  • Exposed methods
  • Parameter input and return type output
  • Type definitions

We'll know we're successful when

  • We gravitate toward checking SDK references as a source of truth for SDK signatures.
  • No more huge, hand-written SDK docs pages
  • 0 undocumented methods and type definitions for listed SDKs

10x-ing docs contributors

Owner: Edwin Lim

Motivation: At PostHog, everybody writes documentation. So let's equip everyone with the templates, tools, and criteria to 10x their output alongside ours.

What we'll ship

  • An updated docs handbook with templates, tools, and style guide criteria for writing PostHog documentation
  • A set of LLM prompts to help quickly generate templates

We'll know we're successful when

  • Teams actively use the templates and tools to write new docs
  • Positive feedback from teams that resources make it easier for them to ship docs

Video

Ship big and awesome video projects

Owner: Alex van Leeuwen

Motivation: We have a series of ongoing video projects that are high-value and big lifts

What we'll ship

  • DeskHog launch video
  • Customer infrastructure vision / explainer ;)
  • Hackathon documentary with accompanying blog post

We'll know we're successful when

  • They are shipped on time (within reason)
  • Positive feedback from PostHog fans

HogTok

Owner: Edwin Lim (with support from video)

Motivation: Video (HogTok) as a website delivery system for feature discovery, tutorials, and technical content, and our flagship big video projects.

What we'll ship

  • Two HogTok's per week consistently
  • Social media player that supports videos and images in the app and website
  • Social posts on brand and James' account using HogToks

We'll know we're successful when

  • Users watch the content
  • People mention how cool HogTok is
  • Support and sales teams find it useful enough to share with users
  • We can see conversion to usage / adoption of features

Meta

We hire all the awesome people

Owner: Andy Vandervell

Motivation: We need to grow our team to increase our capacity for core work and grow our owned audiences

What we'll ship:

  • Hire all Q3 roles in the marketing hiring place:
  • 1x post-production specialist
  • 1x content marketer
  • 1x developer who writes guides
  • 1x Developer who writes newsletters
  • Proposals for new roles as needed, including:
  • Developer who is terminally online (social media)

We'll know we're successful when

  • We've hired everyone want during Q3
  • New starters onboarded and making an instant positive impact

Better systems and insights for content marketing

Owner: Andy Vandervell

Motivation: We want a better grasp of data and growth patterns for our work, and we (mostly Andy, tbh) thinks more robust systems will help us coordinate content and marketing efforts better as we scale.

What we'll ship

  • Insight of the week during sprint meetings
  • Kick-ass new dashboards for how content and docs are performing
  • Monthly growth review for team content (inc. newsletter, content & docs)
  • Marketing / content calendar anyone can access and understand

We'll know we're successful when

  • We're regularly making better decisions about what to prioritize based on data
  • We have a strong grasp of the data points we care about (and which ones we don't)
  • Anyone can see what's happening and when at a glance

Other

Sidequests

  • Plan for dealing with stalke tutorials and content – Lior
  • Testing viral animated video shorts – Lior
  • Automating summaries of the docs feedback each week with LLMs to make it actionable – Vincent
  • Adding Greptile or similar to website repo to spot common errors and problems – Ian

Things we want to do with new hires

  • Much better docs + content marketing for CDP, surveys, and LLM observability
  • Doubling down on SEO content (i.e. alternatives, comparisons, etc. for all products)
  • Consistent video schedule for things like changelog, new features etc. outside of big projects

Anti-goals

  • Nailing YouTube. This is long-term ambition, but we're not ready to tackle this yet.
  • Weekly newsletter. We've been down this road several times. Requires more resources.
  • Redesigning docs website. We have thoughts here, but we can't ship this alone and there are more hair on fire problems for us to solve.
  • Great docs homepage experience. We think this could be critical to communicating the customer infrastructure experience, but we have more fundamental problems to solve right now, and it isn't something we can ship alone. This is something we'll revisit as a potential Q4 goal / project.
  • In-depth docs for Max AI. Some improvement here would be nice and useful, but the product is moving too fast for us to usefully contribute and we think users will gain more from playing with Max AI than reading docs. We do, however, want to use HogToks to encourage and inspire users to try using Max and explore things you can do using AI in PostHog.
  • Owning unanswered questions on Docs. We don't have the capacity to do this and it would distract us from core goals. Will discuss better logic on docs pages for stale questions, or potentially out of date questions, with website folks.

Interview process

  • 1

##### Application (You are here)

Our talent team will review your application

We're looking to see how your skills and experience align with our needs.

  • 2

##### Culture interview

30-min video call

Our goal is to explore your motivations to join our team, learn why you’d be a great fit, and answer questions about us.

  • 3

##### Technical interview

45 minutes, varies by role

You'll meet the hiring team who will evaluate skills needed to be successful in your role. No live coding.

  • 4

##### Founder interview

30 minutes

You have reached the final boss. It's time to chat with James or Tim.

  • 5

##### PostHog SuperDay

Paid day of work

You’ll meet a few more members of the team and work on an independent project. It's challenging, but most people say it's fun, and we'll pay you $1,000 for your efforts!

  • 6

##### Offer

Pop the champagne (after you sign)

If everyone is happy, we’ll make you an offer to join us - YAY!

Apply

Just fill out this painless form and we'll get back to you within a few days. Thanks in advance!

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