Content Creator

Company Description

We are Leo Burnett, and as part of Publicis Communications, the creative hub of Publicis Groupe, the world's most valuable communications group, we have built our agency on a simple belief: the most creative, effective, and powerful work has people at its center, focusing on their needs, desires, dreams, and hopes. This conviction, which we call HumanKind™, guides each of our actions, helping countless brands become more valuable to those who choose them; here, every idea seeks to transform the world.

Job Description

In Bogotá – Colombia, we are looking for a Content Creator with 2 to 3 years of experience in the role with advertising and marketing agencies. Their mission will focus on creating attractive and relevant content that enhances clients' brands, working in collaboration with design and strategy teams to develop content aligned with the objectives of the assigned brands.

Responsibilities

• Generate visual and written content (images, videos, stories, and publications) that is relevant and attractive to different audiences.
• Develop content plans aligned with brand objectives, maximizing performance, presence, and fulfillment of KPIs for assigned brands.
• Perform, monitor, and analyze performance metrics (reach, interaction, follower growth) to evaluate and adjust the generation of new content.
• Design content grids with the Community Manager or creative team, according to the needs of the assigned accounts.
• Cover external events such as concerts, launches, and festivals.
• Ensure that all generated content complies with the look and feel of the assigned accounts.
• Stay updated with the latest trends in social media and apply them creatively in the created content.
• Ensure the quality and execution of activities and deliverables to guarantee the achievement of objectives.
• Comply with all policies, processes, and procedures established by the company at local and global levels, in areas such as human talent, labor, finance, technology, administrative, and legal.
• Lead, promote, and exemplify the values and attributes of the Publicis Groupe culture, ensuring harmony and synergy of the work team, based on respect and value for difference.

Qualifications

• Skill and knowledge in handling Motion Graphics and video editing tools such as Adobe Photoshop, Illustrator, Canva, Premiere Pro, and CapCut.
• Excellent writing and editing skills in various formats.
• Knowledge in social media management and analytics platforms (Hootsuite, Buffer, Google Analytics).
• Knowledge in generating insights for content production.

Additional Information

• We have an interaction and connection platform based on artificial intelligence called Marcel, which has e-learning tools like Udemy and LinkedIn Learning, with more than 30,000 courses on different topics where you can train according to your interests. In addition to connecting with the more than 100,000 creative minds of Publicis Groupe.
• We have benefits such as: hybrid work, employee fund, life insurance, birthday off, as well as the opportunity to apply for different global vacancies within the company and the possibility to work up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and the community. Diversity and inclusion are key to our success!