Job Description
Lead creative strategies for marketing automation and omnichannel personalized campaigns. Generate captivating communication ideas across various channels. Create innovative customer experiences using dynamic content and targeted messaging. Manage a team of copywriters, ensuring timely delivery of high-quality assets.
Good To Have:
- Dynamic Content
- Targeted Messaging
- Team Management
- Project Management
Must Have:
- Marketing Automation
- Creative Strategy
- Omnichannel Campaigns
- Copywriting
Job responsibilities:
- Lead the development of creative strategies for marketing automation and omnichannel personalized campaigns.
- Generate captivating communication ideas tailored for various channels, encompassing emails, landing pages, banners, Whatsapp creatives, and other creative elements.
- Create innovative and personalized customer experiences using dynamic content and targeted messaging across multiple touchpoints.
- Ensure consistency in brand messaging, verbal identity, and tone of voice throughout all marketing automation campaigns.
- Stay current with industry trends and best practices in marketing automation and creative writing, proposing fresh ideas to enhance campaign performance.
- Manage the Creative team, offering creative direction and guidance to a team of copywriters, and ensuring the timely delivery of high-quality assets.
- Collaborate with internal stakeholders and external partners to oversee project timelines and maintain delivery standards.
- Continuously assess and improve the creative process, tools, and workflows to boost efficiency and productivity.
- Mentor and inspire team members, cultivating a culture of innovation, collaboration, and continuous learning.
- Lead multiple projects from inception to completion, adhering to deadlines.
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