Creative Specialist
Job Summary
Job Description
As a Creative Specialist at Amanotes in Ho Chi Minh City, you'll lead creative direction and briefing for hybrid casual music games, focusing on performance-driven marketing campaigns. You'll define creative directions, write actionable briefs, and collaborate with cross-functional teams (Product Owners, UA Lead, Designers) to create video ads, playable ads, banners, app store assets, and more. You'll analyze creative performance (CPI, IPM, CVR), generate hypotheses based on market trends, and optimize creatives for better results, especially within the US market. This role requires managing multiple projects simultaneously and delivering high-quality work under tight deadlines.
Must have:
- 3+ years experience in creative strategy or marketing
- Strong understanding of performance marketing creatives
- Ability to manage multiple projects & tight deadlines
- Experience writing clear creative briefs and giving feedback
- Analytical mindset to interpret data and improve creatives
Good to have:
- Familiarity with US mobile game market
- Experience with User Acquisition teams
- Design, motion graphics, or video editing skills
Perks:
- Competitive salary
- 13th-month salary
- Annual Performance Bonus
- Flexible working time
- Personal learning budget
- Team-building budget
- Lunch & parking allowance
- Various learning activities
- Employee Assistance Program
- Paid annual & sick leave
- Work from home days
- Relocation package
11 skills required
Job Details
Creative Specialist (Based in HCMC)
Creative / Ho Chi Minh City, Vietnam
Objectives
- At Amanotes, we’re looking for a Creative Specialist to lead the creative direction and briefing process for our hybrid casual music games – with a strong focus on performance-driven marketing campaigns.
- Instead, you will be part of the Creative team within the Marketing Department, which focuses on growing and retaining users through impactful creatives in paid ads and app stores. You will define creative directions, write clear, actionable briefs, and work closely with cross-functional teams to bring creative concepts to life and scale game performance, especially in the US market.
What you will do
- Creative Strategy & Direction:
- Cross-functional Collaboration:
- Creative Performance & Optimization:
+ Own and lead creative directions for multiple game marketing campaigns at once (up to 10 game projects).
+ Develop clear, actionable creative briefs for the production of:
. Video ads
. Playable ads
. Banner ads
. App store assets (icons, feature images, screenshots, trailers)
. Promotional banners and more.
+ Ensure visual and thematic consistency across creatives that align with game identities and target audiences.
+ Work closely with Game Product Owners, User Acquisition Lead, Designers, and other stakeholders to translate growth strategies into compelling creative briefs.
+ Set creative guidelines and best practices to optimize the creative production process.
+ Collaborate with the Creative production team (graphic designers, motion designers, account, playable developers) to bring ideas to execution.
+ Work closely with the Creative Analyst and UA team to review creative performance metrics (CPI, IPM, CVR, etc.). Understand what’s working and what’s not to guide future creative direction
+ Proactively generate new creative hypotheses based on market trends, competitor benchmarks, and campaign performance.
+ Use performance data to refine and improve creatives over time. Ensure each iteration contributes to better results and keeps Amanotes ahead in mobile game marketing.
Qualifications
- 3+ years of experience in creative strategy, art direction, or marketing creative roles, preferably in gaming, digital marketing, or agency environments.
- Strong understanding of performance marketing creatives (especially paid user acquisition and app store assets).
- Ability to juggle multiple projects, deliver under tight deadlines, and balance speed vs. quality.
- Proven experience in writing clear creative briefs, evaluating outputs, and giving actionable feedback.
- Analytical mindset to interpret creative performance and turn insights into improvements.
- Nice-to-Have:
- Soft Skills & Mindset:
+ Familiarity with US mobile game market and gaming audience behavior.
+ Experience working with or in User Acquisition (Performance MKT teams).
+ Hands-on background in design, motion graphics, or video editing is a plus.
+ Strong communication and stakeholder management skills.
+ Proactive, curious, and always learning.
+ Results-oriented, with a good balance of creativity and performance mindset.
+ A true team player who thrives in a collaborative, fast-paced environment.
Why join us
- Help shape the marketing creative strategy for top music games in a globally recognized mobile game publisher.
- Join a passionate and forward-thinking marketing team driving the growth of Hybrid Casual games.
- Work in a creative, supportive environment where your ideas have real business impact.
Benefits
- At Amanotes, you will be enjoying the dynamic working environment with unique music culture many benefits as below:
- + Attractive relocation package (for several positions)
+ Competitive salary upon experience
+ 13th month salary
+ Annual Performance Bonus
+ Flexible working time
+ Personal learning and well-being budget
+ Team-building budget
+ Lunch and parking allowance
+ Various learning activities, including internal training & sharing, international conferences, and e-learning (Udemy, Linkedin Learning...)
+ Engaging music events: Music Night, Amasing Night, Music schools…
+ Employee Assistance Program to support mental health & well-being
+ Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
+ 12 days working from home per year
About Amanotes
We are Amanotes - a dynamic interactive music company that's using cutting-edge technology to transform how people experience music. Since 2014, we have dominated the global simple music game market with over 3.5 billion downloads on over 190 countries. Our portfolio includes chart-topping music games like Magic Tiles 3, Tiles Hop, Dancing Road, Duet Cats.
As the world’s top Music Game Publisher and top App Publisher from Southeast Asia by downloads. Our ambition is to create the world’s iconic hybrid casual music games that people play for years
Come join our music-filled workplace and let's create a magical music experience!
How To Apply?
Click the button or contact us at talents@amanotes.com.
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