CRM Associate, Product Experience

14 Hours ago • All levels • Product • $58,400 PA - $73,000 PA

Job Summary

Job Description

We are seeking a CRM Associate for the Product Experience and Transactional team to support daily operations and build dynamic campaigns for DraftKings across all product verticals. This role is crucial for ensuring CRM communications adhere to best practices, deliver an exceptional customer experience, streamline operations, and drive efficiency. You will set up and manage the performance of Product Experience and Transactional messaging campaigns, working cross-functionally with Analytics, Product, Engineering, and Operations partners. You will execute marketing campaigns across various channels like email, app push notifications, and in-app messaging, adhering to marketing standards and brand guidelines. Measuring and analyzing key performance indicators to ensure campaign impact and optimization is key. Responsibilities include maintaining documentation for owned projects and supporting the go-to-market strategy for new feature launches and key sports moments.
Must have:
  • Set up and manage CRM campaigns
  • Work cross-functionally with partners
  • Execute marketing campaigns across channels
  • Measure and analyze campaign KPIs
  • Maintain project documentation
  • Support go-to-market strategies
  • Bachelor's degree or 1+ year experience
  • Data-driven approach and strategic thinking
  • Organized with attention to detail
  • Ability to work on multiple projects
  • Self-starter in a fast-paced environment
Good to have:
  • Passion for sports, gaming, or technology
  • Basic understanding of HTML, SQL, and/or Tableau
  • Knowledge of Braze, Liquid, and SQL
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a CRM Associate on the Product Experience and Transactional team, you will use marketing technology to support daily operations and build dynamic campaigns for DraftKings across all product verticals. You will play a key role in ensuring all CRM communications adhere to best practices and deliver an exceptional customer experience while streamlining operations and driving efficiency. This role contributes to a new, high-impact initiative that will expand DraftKings’ offerings in innovative and customer-centric ways.

What you’ll do as a CRM Associate

  • Set up and manage the performance of Product Experience and Transactional messaging campaigns related to all DraftKings products.

  • Work cross-functionally with a broad set of Analytics, Product, Engineering, and Operations partners to implement marketing campaigns to improve the customer experience and drive value for the business.

  • Execute marketing campaigns across a variety of channels (email, app push notifications, in-app messaging, and more) adhering to marketing standards and brand guidelines.

  • Measure and analyze key performance indicators, ensuring campaigns are impactful, accurately tracked, and continually optimized.

  • Oversee the maintenance of documentation for owned projects and campaigns to facilitate knowledge-sharing.

  • Support the go-to-market strategy for new feature launches and key sports moments throughout the year.

 

What you’ll bring   

  • Bachelor’s degree in Marketing, Business, Economics, Mathematics, or a related field and/or at least one year of relevant experience.

  • A data-driven approach and strategic thinking with a passion for sports, gaming or technology preferred. 

  • Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.

  • Basic understanding or experience with HTML, SQL and/or Tableau a plus. 

  • Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.

  • Knowledge of Braze, Liquid, and SQL is a bonus. 

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

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About The Company

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

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