CRM Coordinator - Early Life Retention

2 Months ago • 1 Years +

Account Management

Job Description

Betsson Group is seeking a self-driven and detail-oriented CRM Coordinator for their Global CRM & Engagement Department. This entry-level role focuses on early life retention, delivering below-the-line offers and communications across multiple brands, markets, and products. Responsibilities include supporting CRM Managers in creating emails, implementing dynamic content and personalization, testing for compatibility, monitoring performance, and staying updated on competitor campaigns. The role also involves project management using JIRA and assisting with operational tasks like landing pages and player journeys.

Good To Have:

Experience with Salesforce Journey Builder
Language skills in Spanish, Portuguese, Greek, Latvian, Polish, or any Scandinavian language

Must Have:

Minimum 1 year in iGaming or relevant experience
Ability to follow detailed technical instructions
Strong interest in online casino, poker, or sportsbook products
Excellent project management and multitasking skills
Strong communication skills in English

Add these skills to join the top 1% applicants for this job

communication

salesforce

jira

🚀 Join Betsson Group as a CRM Coordinator - Early Life Retention!📍 Global CRM & Engagement Department Betsson Group is seeking a self-driven and detail-oriented CRM Coordinator with a "can-do" attitude to join our vibrant Global CRM & Engagement team! 🌟

This is a fantastic opportunity to become part of an amazing crew of CRM enthusiasts. You'll play a key role in delivering below-the-line (BTL) early life retention offers and communications across multiple brands, markets, and products. This entry-level role is perfect for someone eager to launch their career in CRM and email marketing, while learning about the latest tools and strategies.
You’ll support the daily operations of the CRM Early Life Retention team, helping create experiences that drive loyalty from day one.

🎯 Key Responsibilities

📧 Email Marketing

Support CRM Managers with creating emails for BTL Early Life Retention campaigns
Collaborate with copywriters to ensure content is compelling, on-brand, compliant, and localised
Implement dynamic content, personalisation, and interactive elements
Test for compatibility across email clients
Monitor performance (open rates, CTR, conversions)
Stay ahead by reviewing competitor campaigns

🗂️ Project Management

Use JIRA to manage CRM projects and collaborate with internal stakeholders

🤝 Support CRM Managers

Assist with operational tasks: landing pages, player journeys, configuring rewards, uploading banners/content
Coordinate design, content creation, and localisation