CRM & Email Marketing Specialist

Company Description

BRS Golf Ltd, a division of NBC SportsNext, is an innovative technology company that powers solutions for golfers and golf courses to better connect. At BRS Golf, our course management software and services help our golf course partners increase their rounds and revenue and manage their business operations. GolfNow is the world’s largest online tee time marketplace, used by over 3.5 million golfers worldwide. From our award-winning international HQ offices, we are driving forward and reshaping an entire industry, building innovative new web-based and mobile products, and assisting golf course operators to manage profitable and sustainable businesses.

We take pride in offering an exceptional team member experience with generous benefits and perks designed to offer financial security, support wellbeing, and enhance work-life balance. Learn more about working with BRS Golf via www.brsgolf.com/web/careers. This is a great opportunity to advance your career and be a part of an exciting business with plans for significant future growth.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalised company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

We are seeking an experienced CRM & Email Marketing Specialist to lead the planning, execution, and optimisation of GolfNow Europe’s email marketing, CRM, and automation efforts. This is a critical role as we scale across new territories, promoting cross-border and inter-country golf to a growing customer base.

This position will work closely with our marketing teams in Belfast and the US, collaborating on data-driven campaigns, automated user journeys, and performance analysis to improve customer engagement and retention.

The successful candidate will be based in our Belfast office within hybrid working arrangements and contribute to our success through ownership of the following key responsibilities;

Campaign Management

• Plan, build, test, and deploy email campaigns across European markets.
• Manage personalised and segmented customer journeys to improve engagement and conversion rates.
• Develop and execute strategies to grow our email marketing database and subscriber base across Europe.

Automation & Data Management

• Design and implement automated workflows, triggers, and behavioural email journeys.
• Manage and query complex data sets using SQL to segment audiences effectively.

Technical Execution

• Develop and maintain dynamic content using HTML, AMPscript, and Salesforce Marketing Cloud tools.
• Ensure all campaigns comply with GDPR and local data privacy regulations.

Performance & Insights

• Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.
• Collaborate with marketing colleagues to optimise cross-channel campaigns.

Collaboration

• Partner with the international marketing team in France and Belfast (content, creative, paid media, events) to ensure alignment and consistency.
• Liaise with the US CRM team to ensure global best practices and platform capabilities are leveraged in Europe.

Qualifications

• Proven experience in CRM, email marketing, and marketing automation (preferably in a high-volume consumer environment).
• Expertise in Salesforce Marketing Cloud (mandatory).
• Strong knowledge of SQL queries, HTML coding, AMPscript, and complex data centre management (mandatory).
• Experience creating dynamic, personalised customer journeys and automations.
• Fluent in Spanish, French, and English (preferred; at minimum, English plus one other European language).
• Analytical mindset with the ability to translate data into actionable insights.
• Understanding of GDPR and European data privacy regulations.
• Excellent project management and organisational skills.
• Ability to work cross-functionally across international teams and time zones.

If you’re a CRM and email marketing specialist with a passion for data-driven campaigns and international growth, we’d love to hear from you.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.