Senior Digital Creative Concept - for dm-drogerie markt (all genders)

WongDoody creates human experiences! WongDoody creates human experiences in 22 locations across 4 continents. We believe that the future can be shaped. By designing human experiences through creativity and technology, we work to create a future we believe in. For us, this begins with our own culture. We strive to create an inclusive environment where everyone can bring their whole self to work. Our clients are brands we believe in, from global corporations to local heroes and startups we love. With each of our partners, we embark on a journey of co-creation, exploring the boundaries of what is possible and the space where creativity and technology meet. Our team of cheerful, open, value-oriented, and collaborative problem solvers focuses on one goal in everything we do: human experiences. Human experiences are the touchpoints where brands connect with customers. We transform companies by creating engaging, inspiring moments with the help of strategy, creativity, data, and technology – supported by the global technological strength of Infosys.

Studio Next dm

For dm-drogerie markt, Germany's most popular retailer, we have been the digital lead agency since 2010, accompanying the company every step of the way in its transformation from stationary retail to omni-channel. In close cooperation with dm branches in Germany, Austria, and Eastern Europe, more than 50 creative minds manage and develop the strategy and e-commerce platforms for dm in these countries, while also taking care of all other online activities such as social media, CRM, digital branding, campaigns, and content marketing.

What awaits you

• Development of digital-first campaigns and creative concepts for our client dm-drogerie markt – with a special focus on dm's own channels, social media, performance marketing, motion
• Design of integrated communication ideas that incorporate existing dm channels (online and offline) and expand them through digital experiences
• Creative idea generation and further development in the areas of digital campaigning, performance marketing, influencer marketing, and eCommerce
• Providing impulses and moderating creative processes in the team – you bring people together, develop ideas further, and think across channels
• Using insights from target group and market analyses as a springboard for creative concepts, without delving deep into the analysis work yourself
• Taking content leadership in projects and actively shaping client consulting
• Tracking relevant digital trends, formats, and technologies and their creative application for the dm brand – from AI-powered tools to new social formats – translating them into creative ideas for the dm brand
• Collaboration in interdisciplinary teams (Account Management, Design, UX, CX, Code, dm) with a focus on high quality and consistent implementation
• Responsibility for creative projects – from the first idea to go-live

What you bring

• At least 4 years of professional experience in an agency or a similarly dynamic, creative environment
• Passion for developing digital-first campaigns – with a sure sense for the possibilities of different platforms (from social media to eCommerce to interactive formats)
• Ability to address diverse target groups with relevant, platform-appropriate content – from moving images and motion to innovative storytelling
• Openness and enthusiasm to engage with the peculiarities of the dm brand and use them as a creative source of inspiration
• Curiosity and willingness to learn – you like to try out new tools, formats, and technologies and use them creatively (e.g., AI, digital assistants)
• A proactive mindset, conceptual thinking, and solution-oriented action
• Sovereignty in developing, visualizing, and presenting ideas – both internally and in direct client consulting
• Fluent German skills are required, good English skills are an advantage

Sounds like you? Then grab your laptop and apply – we look forward to having you on our creative journey!

For us, only your personality and professional skills matter. Your gender, age or appearance, your origin or sexual orientation play no role for us – we are open to working with everyone.

Please note: This is a job advertisement from WongDoody GmbH based in Germany. Via our website or other sources, you may find job advertisements published by one of our WongDoody sister companies, with whom we appear worldwide under the "WongDoody" brand. For each job offer, only the company that published the respective advertisement is responsible. Contact persons, required information and applicable conditions may vary. Here you can find out how WongDoody GmbH processes your personal data provided during the application process.

If you have any questions about the application process, please contact our People & Culture team directly at leonie.schaefer@odt.net