Director, Audience Solutions Group

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

The Centralized Intelligence team covers several strategic needs for the client's media business:

• Audience Insights
• Competitive & Marketplace Intelligence
• Media & Comms Strategy

Responsibilities

The Director will report directly to the VP and be responsible for:

• Designing actionable audience strategies to drive solutions and deliver data-driven business outcomes; assembling audience-focused learning agendas and client use cases
• Pulling and reviewing 1st party and 3rd party data reports from tools such as Epsilon People Cloud and GWI to build audience profiles
• Building POVs based on research and audience findings, presenting POVs internally to both media strategists and digital investment teams
• Collaborating with both internal (i.e., media, analytics, operations, & data science) departments on a regular basis
• Presenting findings to external media managers and/or other senior staff

Qualifications

• Experience managing an omni-channel media strategy team; digital media strategy at a minimum
• Excellent communication, Microsoft Suite / Google Suite skills
• Must be able to effectively communicate and illustrate data-led stories, use cases, and findings in slide format for senior leaders (internal & external)
• Extremely curious about audience strategy, measurement, & evaluation; always searching for value
• Experience driving a client’s business forward using a data-led audience / comms approach
• Ability to learn & master new skills quickly (Epsilon People Cloud)
• Time management; must be able to multi-task in a fast-paced environment
• Must be self-sufficient when working independently
• Strong internal and external collaboration skills

Tools:

• Epsilon People Cloud
• GWI
• MRI
• ComScore
• Nielsen

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or on-boarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $132,700-$181,600.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/10/2025.

#LI-EH1