Director Brand Marketing

About Upstox:

At Upstox, we’re building the future of investing — simple, powerful, and for everyone. We're one of India’s fastest-growing fintech platforms, backed by the best in the business, including Mr. Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian. From first-time investors to seasoned traders, millions trust us to power their financial journeys.We're not just moving fast — we’re moving with purpose. If you thrive in a high-energy, high-impact environment, you're in the right place.

The Role:

This is a high-impact leadership role for a storyteller with a creative bent of mind who also brings strong analytical skills. The ideal candidate will have a proven track record of building and scaling the brand, leading full-funnel marketing, and driving measurable business impact in a digital-first, consumer tech environment.

What you’ll own:

• Define and refine brand positioning, voice, and messaging
• Craft a clear, differentiated brand POV and amplify it across channels
• Plan and execute 360° marketing campaigns (ATL, digital, organic), ensuring a balance of creativity and performance
• Lead GTM strategies for new launches — from positioning and messaging to integrated campaigns aligned with business goals
• Oversee SEO, ASO, and other organic acquisition levers to drive sustainable traffic and engagement
• Lead content strategy, PR, and corporate communications while building strong media and influencer networks
• Manage and mentor a high-performing team and work closely with cross-functional partners in product, growth, and design
• Track campaign effectiveness, optimize strategies, and ensure strong ROI on marketing spends

Who you are:

• 8–12 years in marketing, with 3–5 years in brand & growth leadership roles at a tech-led or digital-first consumer company
• Proven track record of building or scaling a brand from scratch
• Experience in full-funnel marketing across ATL + digital channels
• Strong understanding of SEO, ASO, and other organic growth channels
• Adept at working in high-growth, high-velocity environments

Why This Role Rocks:

• You’ll own the brand narrative of one of India’s most exciting fintech companies
• Opportunity to shape strategy and execution across brand, product marketing, and communications
• Direct impact on millions of customers and the future of investing in India
• A culture that values creativity, ownership, and agility

Psst… tips on how you can beat the competition:

• Be self-driven / quick starter
• Have an ownership mindset
• Aggressively drive and deliver results

If you fit the above description, we would love to connect with you! APPLY NOW A basic requirement but one that many forget: Make sure you go through our website, download our app and give us feedback!